Survey Research: In-Person, Mail, Telephone and Web Methods
By Joseph J. Leon, Wayne C. Brown, Libby O. Ruch and Thomas E. Johnson
Spiral-bound, 186 pages, Publisher: Streamline Surveys, Inc.
First Edition: January, 2003
This book is written in a user friendly style for persons and organizations (business, government and non-profits) wanting to write and/or execute a valid survey or wanting a good grounding in survey research methods. Example survey questions are from areas in business to the areas in the social sciences. Graduate students will also benefit from this book if they need to field a survey as part of their research activities. Advanced sources are recommended for those who want to specialize in survey research or subfields of sampling and/or data analysis.
Table of Contents
Chapter 1 Introduction to Survey Research
Chapter 2 Ethics and Survey Research
Chapter 3 Proposing a Survey
Chapter 4 Deciding on the Population and Sampling
Chapter 5 Developing and Fielding a Mail Survey
Chapter 6 Developing and Fielding an In-Person Structured Interview
Chapter 7 Developing and Fielding a Telephone Interview Survey
Chapter 8 Developing and Fielding a Web Survey
Chapter 9 Data Entry, Processing and Computing Technology
Chapter 10 Data Analysis
Chapter 11 Presenting the Survey Research Using Charts
Chapter 12 Sample Research Report
Appendix A Alphabetical Listing of Country?s Census Web Site in the English Language
Appendix B A Sample Table of Random Numbers
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