We are a full service marketing research & public opinion investigation company in Brazil, with offices in São Paulo and Florianópolis. Up until mid-2004, we have conducted over 500 projects in 20 Brazilian states, in addition to projects managed in other Latin American countries, combining quantitative and qualitative research, plus desk research, mystery shopping, and competitive intelligence studies.

We cover all Latin American countries through local, experienced and constantly trained fieldwork teams while centrally coordinating research planning, design, analysis and report, as well as all contacts with clients.

Our approach involves both the use of qualitative techniques such as focus groups, in-depth interviewing, mystery shopping/participant observation, as well as methods based on face-to-face interviewing, phone interviewing, mail & email interviewing followed by intensive, state-of-the-art statistical analysis of the data.

Our research practice is structured in a three-stage process. It starts working with clients on problem definition and study design. The second stage is expert execution of qualitative and quantitative methods of data collection, and in the final stage the most comprehensive assessment of issues, problems, and options using multivariate analytic methods.