are a full service marketing research & public opinion investigation company in
Brazil, with offices in São Paulo and Florianópolis. Up until mid-2004, we have
conducted over 500 projects in 20 Brazilian states, in addition to projects managed
in other Latin American countries, combining quantitative and qualitative research,
plus desk research, mystery shopping, and competitive intelligence studies.
cover all Latin American countries through local, experienced and constantly trained
fieldwork teams while centrally coordinating research planning, design, analysis
and report, as well as all contacts with clients.
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approach involves both the use of qualitative techniques such as focus groups,
in-depth interviewing, mystery shopping/participant observation, as well as methods
based on face-to-face interviewing, phone interviewing, mail & email interviewing
followed by intensive, state-of-the-art statistical analysis of the data.
research practice is structured in a three-stage process. It starts working with
clients on problem definition and study design. The second stage is expert execution
of qualitative and quantitative methods of data collection, and in the final stage
the most comprehensive assessment of issues, problems, and options using multivariate
research expertise is mainly focused on:
• Travel and entertainment
• New concepts and products
• Public opinion and social behavior
seek to provide essential customer market intelligence by focusing our research
satisfaction evaluation and monitoring
product and concept development
& demand-elasticity studies
measuring and tracking
and product positioning
was founded in 1948 as the European Society for Opinion and Marketing Research
and today unites over 4000 members, both users and providers of research, in 100
countries around the world.
Mystery Shopping International is the unique international structure specialized
in mystery shopping studies-client relation.
coordinates worldwide data collection within a partner network.
Qualitative Research Consultants Association is a not-for-profit association of
consultants involved in the design and implementation of qualitative research
— focus groups, in-depth interviews, in-context and observational research.
Brazilian Research Companies Association is the leading institutional representative
of market and opinion research agencies in Brazil.
performing sophisticated statistical analysis of data that seeks to model likely
scenarios for products/services, identify determinants of attitudes and behaviors,
portray social and attitudinal segments that should be targeted, and illustrate
causal relationships behind acceptability of particular features, the trade-offs
consumers and decision-makers make between them and the specific effect of price
upon individual choice.
of Michigan, Roper Center/University of Connecticut) with a record of servicing
international clients such as AMERICAN EXPRESS (in Brazil, Panama and Puerto Rico),
RONIN Corporation (in Brazil), ROCHE-POULANC (in Argentina), and SWIFT-ARMOUR
(in Argentina), among others, in the past years.
team has worked in association with other top research organisations like KAE
DEVELOPMENT (U.K.), MORI DE ARGENTINA and MORI DE MÉXICO as well.
from multiple discipline areas compose the core team, both experienced in quantitative
and qualitative techniques and trained in prestigious research centers such as
University of Michigan, University of Connecticut, IEP Bordeaux (France), and
top Brazilian universities like UFSC, UNICA, ESPM, and Universidade de Brasília.
All of us have fluent English.
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