Customer Foresight Group helps businesses to outsmart their competitors. Customer Foresight Group's mission is to provide decision-makers with clearly-presented actionable Marketing Research and Marketing Intelligence to guide the development or improvement of products and services.

Marketing Research

Our Quantitative and Qualitative Marketing Research Services for Consumer and B2B studies include:

Customized Competitive Intelligence Training
Online Surveys (Intranet and Internet)
Demographic Data and Analysis
Secondary Research
Data Tabulation
Data Analysis
Sampling
Focus Groups
Mystery Shopping
Telephone Surveys
Questionnaire Design
Competitive Intelligence
Reports and Recommendations
Presentations to Key Decision-makers

Key Benefits of these Services include:

Uncover Market Trends and Opportunities
Discover ways to reposition products and services
Gauge Customer Satisfaction and Market Awareness
Guidance for Product Development and Service Enhancement
Compare Products and Services with those of the Competition
Recommendations to improve Corporate Image, Product Lines and Customer Service

Market Profiling

Customer Foresight Group now provides Canadian data (and MOSAIC Profiler software) for:

Customer Segmentation and Data Mining

Market Segmentation at the 6-digit postal code level

Demographic Analysis (including Household Expenditures)

Micro-marketing

Household contact information, etc.

Competitive Intelligence Services

Competitor SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)

Tactical Competitive Intelligence

Mystery Shopping

Key Benefits of these Services Include

New Product Evaluation

Comparison of Competitive Products and Services

Recommendations and Guidance to keep your company profitable.

Unlocking the objectives and reasons behind Competitive Marketing and Sales Strategies

Discovery and Evaluation of Market Trends and Opportunities, including New Technologies

Competitive Intelligence Training Services

Training of company personnel (one person or a group) to establish a formalized Competitive Intelligence Process*

Key Benefits of these Services Include:

The trainee(s) will be given hands-on training on:

Establishing a network of internal and external sources of information

Winning and maintaining buy-in from internal personnel to collect and share competitive information

Compiling, analyzing and distributing Competitive Intelligence within the company

Organizing and maintaining a Competitive Intelligence database

Evaluating Web search engines and on-line databases for providing valid and useful information on a consistent basis

*Training includes leave-behind materials

Background on Customer Foresight Group

Customer Foresight Group is a Toronto-based Marketing Intelligence firm established in April 1999. The principal at Customer Foresight Group is Enrico Codogno. Enrico has specialized in Marketing Research and Competitive Intelligence since 1984, working for companies in market research (Gallup Canada), insurance (Canada Life Assurance), transportation (Livingston International), and office equipment (Pitney Bowes).

Customer Foresight Group has clients in the retail, manufacturing, insurance, banking, office equipment, international trade, and e-commerce sectors. Customer Foresight Group is a member of a variety of associations and conforms to their ethical standards. These associations include:

PMRS (Professional Marketing Research Society)

SCIP (Society of Competitive Intelligence Professionals)

AIC (Association of Independent Consultants)

The Strategic Leadership Forum

Enrico has also written on Competitive Intelligence for Competitive Intelligence Magazine (a SCIP publication) and Imprints (a PMRS publication). For free copies of these articles, please contact Customer Foresight Group.

For immediate service click:

"Enrico Codogno" enrico@customerforesight.com