ZR Associates
Malaysia and Asia-Pacific Region

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ZR Associates

Our associates’ knowledge, experience and contacts cover a multitude of areas in marketing research and consulting. The number one priority is making your job easier. We believe in establishing long-term relationships with our clients through which they are assured of our professionalism. Before we talk, we listen to you. This allows us to better determine your needs. We then develop a clear and concise plan to meet both short and long-term goals. We also understand deadlines. Whichever way you may choose to work with us - on a long-term basis or on a project basis - you are assured of quality services.

MARKETING RESEARCH

Our marketing research team is known for their strategic thinking, creative research approach and responsive client service. We collaborate with a consortium of dedicated and experienced professional researchers to provide in-depth marketing research that spans a wide variety of study types, and analytical techniques. The results for our clients are:

Strategic Direction
Actionable Data
Effective New Products and Services

Our clients include local and multinational companies. We have the ability to co-ordinate multi-country projects to serve clients in the US and Asia-Pacific region.

 
 

Qualitative research

We gather in-depth information for your marketing needs through:

·         focus groups

·         in-depth interviews

·         home studies

·         in-store walkthroughs

·         tele-research

·         and many other methods to observe consumers "in action".

 

ZR Associate Focus Group Rooms are professionally designed with the flexibility to meet each client's research needs. The Focus Group Facility has:

·         spacious conference and living room style focus group/discussion rooms

·         cozy and comfortable seating

·         one-way mirror

·         large and comfortable viewing room with writing area

·         professional audio video equipment

·         up-to-date simultaneous translation equipment

·         private entrance

·         availability of office support services ie photocopying, typing, faxing, e-mailing.

 

The focus group facility is located right in the centre of Damansara Heights' business and commercial area with fast and easy access to all major highways i.e., the Federal Highway, NKV Expressway, LDP Expressway and Shah Alam Expressway (KESAS) with nearby parking and restaurants. Also, easy accessibility via public transport

Quantitative Research

Find out about your target markets and marketing opportunities through our customised quantitative surveys. We provide the following methods of data collection:

·         Face to face interviewing

·         Postal (mail) surveys

·         Telephone interviewing

Research Broking

We are able to function as your research manager when required. Your benefits would be:

·         reduction of your operating costs

·         access to experience

·        access to resources not available internally.

 

EXPERIENCE

·         Advertising and Marketing Development

·         Aviation

·         Communications Evaluation

·         Consumer Package Goods

·         Financial Services

·         New Products and Services Research

·         Perception and Image Studies

·         Personal Care

·         Telecommunications

·         Usage and Attitude Studies

ZR ASSOCIATES KEY EXECUTIVES

Zamani Rafique:
Managing Director/honorary treasurer/avid aircraft model collector

 Zarina Rafique:
 Executive Director of MR/creative director/guinea pig taskmaster

Zuraya Rafique:
 Executive Director of HRS/multi-task co-ordinator/web philosopher

OUR PROFESSIONAL AFFILIATIONS

Affiliations of our associates include the Malaysian Institute of Management, the Malaysian Institute of Human Resource Management, the American Management Institute, the American Marketing Association, the Qualitative Research Consultants Association, the UK Market Research Association and the UK Institute of Management Consultancy.

For Immediate Service Click
ZR Associates