In addition to conducting our own tracking research and multi-client studies, Webchek also conducts marketing research aimed at meeting the specific needs of its clients.  Webchek can answer questions, such as:

The research methodology chosen would depend on the objectives of the research. Some of the research tools we use to help our partners and clients address their specific needs and requirements include:

Discussion groups
(Traditional, computer-aided, email based and live online)

Email surveys

Face-to-face interviews

In-depth interviews

Online surveys

Telephonic interviews

Usability studies

If you have a question on the Internet in general or something more specific to your product or service category, that you would like us to answer, please email your query to us. We will be happy to put a proposal together for you or alternatively to check our database of information to see if we already have the answers.

For added value to your online surveys, Webchek can compare the findings gained in your online surveys to the SA Web User findings (which are gained from a random sample from the telephone book and are therefore more representative). The charge for this added value is currently ZAR5 000 (excluding 14% VAT).

CATI (Computer-Aided Telephone Interviewing)

This entails programming a questionnaire into the computer, thus enabling the data to be captured as the interviews take place. The telephone directory is used as the universe and numbers are randomly chosen. The interviews are conducted for Webchek by its parent company, Research Surveys, which has an in-house Telephone Bureau from where all telephonic interviews are conducted. The interviews are supervised by the Manager of the Bureau, thus ensuring the honesty of the interviewers and the reliability and accuracy of the results.

Conversion Model™

Webchek has access to the use of the Conversion Model™ through Research Surveys. The Conversion Model™ is a psychological measurement of the customer relationship with brands and services. The model was launched internationally in 1990. Since then, more than 2,500 studies have been commissioned in more than 60 countries, covering over 160 product categories, making the Conversion Model™ the most successful model of its type in the nineties.

E-mail Surveys

With the increase in use of opt-in e-mail lists, it is becoming more and more feasible to use this mechanism to obtain small amounts of data from members of lists. As they have opted into the list, this is not spam, as it goes to improving their service. The key with e-mail surveys is to keep them short and easily answerable for the respondent.

E-mail Moderated Groups

This form of research sees a moderator e-mailing a number of respondents independently. The replies from each respondent can be reformulated and fed to other respondents to simulate a discussion.

Face-to-Face Interviewing

Webchek does not have its own fieldforce, but rather outsources this to Research Surveys. We use a team of field workers who interview using pure random sampling, random suburb sampling or quote sampling, depending on the requirement at the time. A 20% checkback is done by an independent checkback department on all interviewer's work to ensure honesty and integrity of the data.

Jaccard Analysis

To truly understand consumer expectations from brands, services and channels, we use an inference technique called the Jaccard analysis. There is no value in asking consumers what is important to them, as from experience we know that this does not provide accurate information. Rather we need to infer this from their perceptions and behaviour.  By inference, we establish the importance of attributes to "customers" and how each brand or service in the category is performing on each attribute.

OmniChek

OmniChek is a syndicated study conducted by Webchek's parent company, Research Surveys. As a syndicated study, clients are able to place as many or as few question as required on the study. The charge is per question placed.

The sample consists of a large representative group of adults over the age of 18 and living in urban areas. For logistical reasons, different studies are conducted for the following groups of people: White female, Black female, White male, Black male, Coloured female, Coloured male, Indian female, Indian male, If necessary, these sample bases can be weighted to provide clients with an accurate, and statistical view of the full market

OmniChek is an ideal tool for obtaining penetration in a market, as a result of the representative sample interviewed. It is also cost-effective in that only questions placed are charged for.

Online Surveys

Webchek has the capability to design online surveys, in terms of questions asked and how they are asked as well as to analyse the resultant data. We will also arrange for web-development of the survey and hosting.

Qualitative Research  (Group discussions and In-depth interviews)

It is often necessary to understand the market rather than measure their attitudes and perceptions on certain elements. In this instance, Webchek offers clients the option to conduct qualitative research, in the form of group discussions or in-depth interviews.  This research is often conducted with specific reference to a particular web-site and the respondent has access to the Web during the discussion.

The important thing to remember with qualitative research is that it aims to understand the market, not measure it. As a result, no statistical significance can be attached to the findings, which are more indicative than definitive. It has value in providing the direction on which attributes and issues to measure the market.

Usability Studies

Webchek conducts qualitative studies specifically to assess the usability of a particular web-site. Having contextualised the individuals, in terms of their fit in the market, we obtain an overall assessment of the site and provide individuals with real life tasks to assess the effectiveness of the interface and content

Webchek harnesses data through a variety of different mediums in order to bring you the information that you require. From face-to-face interviews to online surveys, Webchek draws on a plethora of research tools and syndicated studies; ensuring that the reports we compile cover the broadest possible cross section of the market and provide our clients with accurate statistics.

Companies that have purchased Webchek research, reports and thinking

  Dotcom’s

24.com, M-Web Studios

Johnnic eVentures

iafrica.com

Ananzi

Women24.com

Kalahari.net

Inthebag

Financial Services

Old Mutual

Sanlam

Liberty Life,

Mercantile Bank

RMB FirstRand

Nedcor

ABSA

Investec Securities

Standard Bank

Brand Owners

M-Net

SAA

Woolworths

SA Breweries

Vodacom

Eskom

Caltex

Tetrapak

Discovery Health

National Magazines

Technology

Thawte Consulting

Microsoft

UUNET

Affinity Logic

SAP

M-Web Africa

Siyanda

NetActive

Telkom

International Clients

Ipsos Reid Group (Canada)

Premier Farnell (UK)

Michael Page (UK)