TRENDSETTERS

Trendsetters was formed in 1993 as a marketing company, from concept to execution, for any product or service. It developed from research and survey to positioning technology APPLIED to the real world business situations. Trendsetters uses professionals in each area, from survey researcher, data tabulators, trained public relations (PR), copywriters and designers with the expertise in management consulting for implementing planned marketing strategies. Only by IMPLEMENTING and APPLYING the marketing research, the full effect of marketing actions is seen. That equals RESULTS.

Trendsetters is results-oriented rather than research for its own sake. Top designers are also utilized to implement marketing strategies, and the president of Trendsetters has trained and worked in Public Relations and media placement as well as graphic design and layout. She has also worked for years writing and implementing mini-programs and marketing plans. This is important from the viewpoint of understanding what to do with the vital data and research gathered, on any product or service.

Strategic Marketing ... Results from Concept to Execution

Trendsetters will dramatically increase your sales and marketing results. We utilize proven and effective research, survey and positioning technologies that outstrip the psycho-babble associated with some research and really get results! Our highly trained professionals help you plan and execute marketing strategies based upon standard proven methods. Implementing these programs based upon accurate research is the best guarantee for stellar results. Our designers create well-designed advertising and marketing support materials based upon sound strategy and accurate research. Because of the integration of standard technology, strategic planning, and powerful creative impact, our campaigns are doable, self supporting and gain momentum. Thus, we create measurable increases in sales and profitability. Because we encourage clients to measure changes in the business we not only have happy clients with exceptional references, but we can show you actual cases and numbers of the dramatic effects our work creates with clients. Our track record is consistent. Ask us to see the evidence Trendsetters has a team of trained survey researchers, qualitative researchers and tabulators for market studies and surveys. Trendsetters' associates are tops in their own fields of design, PR, advertising, merchandising, sales management, video productions, copy & design and are there to help you execute the plan. On going actions such as testing promotion before committing resources, monitoring your entire sales cycle, PR campaigns, marketing studies, and advanced research, improve the results as we go. What you get is an integrated, fully functioning marketing and sales activity with a positive effect on your expansion. You also gain greater knowledge and certainty over your income so that you can better control the bottom line. Our Professionals are trained in Evaluation and Marketing Programming. These are the fine points that make all the difference. The combined effect is to create a real strategy that WORKS.

HERE ARE JUST SOME OF THE SURVEYS THAT WE CAN DO FOR YOU:

Custom Designed Marketing Research and Marketing for Every Client.

Marketing involves all of the steps from the initial idea of a product or service, all the way through until it is in the hands of the public, who pay for it. This is custom designed for every client. Our clients include doctors, lawyers and independent business owners. This is the concept we are based upon and the following are the services we offer:

1. Research packages: Both large national research projects, local library & direct personal contact research as well as the latest Internet computer searches can be done by our team.

2. Surveys: Conducted on the targeted public ON-LINE, in person or over the phone off line with specifically tested questions, tabulated and analyzed with a summary. We use specific techniques developed over years, to gather the in-depth information. We survey patients, clients, potential customers and just about any type of market needed. From 100 public to 1,000 public. We have trained teams who conduct surveys both in person and on the phone. We ensure there are high percentage buttons, specifically designed questions using standard technology, accurate information on promotional tastes of the public, correct demographics of the public targeted, & emotional responses. We are one of the few companies that can conduct Positioning surveys to find out exactly how to best place your service or product in the public's mind. Impression testing and Naming surveys are done. Recommended copy and design is also given, based upon surveys. Pre-qualifying to find your exact audience is done routinely now. Surveys done right on the Net are our specialty.

3. Marketing Plans and full Programs: Written and implemented. Step by step delineation in a simple and doable format, working with clients until results are obtained. Marketing Projects based off the overall plan, with specific weekly targets to ensure consistency in marketing.

4. Marketing consulting: Hourly or in blocks of 10 hours at a time with a Marketing professional. Also we have packages for specific clients, such as on Referral Enhancement, Expansion packages, TV Commercials, implementation & marketing management.

5. PR: Articles written and media placed, as needed, in target publications. This goes along with an overall marketing strategy, in most cases.

6. Special advertising programs: We have professionals in this area, upon request.

7. Personnel & Internal marketing. Includes questionnaires, evaluation and full handling to achieve intended results. Internal PR programs based off of full information found, to increase office staff efficiency.

8. Promotional material and advertisement: Written, using the surveyed hot buttons and full Positioning. Designed by our trained professional, to create the effect you want. From ads to brochures, we find out exactly what your target public wants to receive and then give this to them in high quality. Camera ready artwork provided. We can also handle printing.

9. Complete marketing department or division set up for the client's company, upon request.

10. Web site design. Contact us for the best in website design that is effective and properly surveyed, so you get RESULTS!

Ms. Lynda Cain Hubbard President, TRENDSETTERS marketing company

Over the course of 15 years, Ms. Hubbard has been involved in the market research, survey, positioning, programming and planning of literally hundreds of projects. Working with clients from computer companies to doctors, financial companies to artists, her approach has been systematic, comprehensive market research to "know before you go" in any phase of marketing or advertising. Lynda has given seminars and has written a book by the same title, Know Before You Go, on marketing and marketing research.

Dr. Harold Reis, D.N.

Dr. Reis is a naturopathic practitioner who consults with doctors worldwide. He has written two books, "The Hollywood Diet-Diet Secrets of the Stars" and "Stay Young Forever" and he is a noted speaker as well as consultant to major corporations and insurance companies. Dr. Reis consults with all types of businesses on gaining new referrals, not just doctors. He is instrumental in implementing workable, proven referral programs for all businesses. Dr. Reis has consulted with IBM, Merryl Lynch, etc., is also a Vice President in an E-media group, and has 20 years experience in marketing research.