Our business approach philosophy and results orientation is a combination of China-specific expertise and professional international standards at all stages of project implementation, a state-of-the-art approach for large firms and small firms with the personal, hands-on attention usually associated with smaller firms resulting in high-caliber marketing insights and solutions and long-lasting client relationships.

Our principles and efforts are to continuously raise our level of professionalism, quality and efficiency of research and thereby Clients' real benefits.  To achieve these ends we provide:

• A reliable and accessible contact person for your project. Your TMRC Project Manager, once accepted by you, handles your project from the first briefing through to the final presentation.
  
  
• Effective communication in your language and quickly obtain a thorough understanding of your company's business issues.
  
  
• Added value and a bottom-line impact for your marketing solutions by collecting the appropriate data and give comprehensible interpretations.
  
  
• Overall, quality research and solutions that effectively help you earn 'that extra dollar' in China's difficult marketplace.

PRODUCTS AND SERVICES

Our expertise covers a range of different research spheres, including:

Branding & Brand Equity Research

Consumer Research

Product Research

Advertising / Communication Research

Marketing Due Diligence

Focus Groups

Mini Groups

Dyad Interviews

In-Depth Interviews (IDI)

Diaries

Face-To-Face Interviews (In-Home / Office, etc)

Central Location Interviews

Telephone Interviews

Mail Interviews

Internet Survey

LOCATIONS

TMRC conducts research in all urban markets in China, coordinated by our headquarters in Shanghai and branch offices in Beijing and Guangzhou. A close network or field service offices across tier-2 to tier-4 cities in mainland China, as well as in Hong Kong and Taiwan enables TMRC to effectively administer more than 50 cities in China.

TMRC also conducts regular interviewing in rural markets in China, in nearly 20 provinces, at county, township and village level.

OUR STAFF

TMRC has highly experienced professionals who possess many years of research as well as marketing experience across China. All researchers, including Chinese and expatriate, are fully bilingual. We have qualitative moderators proficient in local Chinese dialects, including Mandarin, Cantonese and Shanghainese.

Key research personnel & project managers include:

Mr Holger E. Metzger, Managing Director.

Holger is fluent in Mandarin Chinese and has conducted hundreds of focus groups and in-depth interviews across China. He has worked in China for nearly 10 years, in both marketing and research.

Ms Chen Ping, General Manager.

Chen Ping has more than 15 experience in the market research and advertising industry in China. Her background from the Ministry of Statistics has provided her with a solid basis in advanced statistical analysis, and ensuing careers in strategic planning in 4A agencies as well as marketing research have enabled Chen Ping to emerge as a leading research professional in China.

Ms Chen Zhuo, Senior Research Executive.

Chen Zhuo's advanced studies in sociology have been a platform for developing her skills as a strong qualitative researcher. Her field of expertise lies in communication, perception and image research.