Soluciones
y Hallazgos Realistas,
S. C.
Mexico
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For
immediate service click:
rwudatt@share.com.mx
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SHARE
(Soluciones y Hallazgos Realistas, S. C.) was established on March
2000 to provide our clients’ studies and analysis in market research
with collaboration of professionals specialized in every step
of each project.
SHARE
core values are Service, Quality, Integrity, Honesty and Teamwork.
We believe that our business success depends on character and
our commitment to help you listen to the consumer voice.
SHARE
facilities and equipment allow us to conduct any project. We have
independent offices for client service, data processing and field
personnel.
SHARE
data collection, coding, editing, data entry, tables generation
and analysis are carried out by personnel with experience in ad-hoc
studies, we have data entry terminals and PCs with appropriate
software for each activity: Tartan Plus, Data Muncher, SAS, StatPac,
Microsoft Office.
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Our
Services
SHARE
performs ad-hoc studies, specially designed to meet the needs
of our customers. We use the most quantitative and qualitative
techniques including:
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Positioning
Distribution
Price
elasticity
Image
Perception
Client
Satisfaction
Mystery
shoppers
Business
to business
Employee
satisfaction
Market
Segmentation
Advertising
evaluation
Market
share and size
Product
and Concept Test
Census
and market potential
Attitude,
Use and Habit Studies (U&A)
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Our
Resources
SHARE
thinks company success is the conjunction of four important characteristics:
Personnel, Focus Group Facility, Information Analysis and Computing
Center.
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Personnel
SHARE
has qualified personnel that trains carefully on specifics
characteristics
for each project. We are convinced that our service
quality
depends on field data quality, so SHARE spare no effort
to guarantee
quality and reliability of information.
Facility
for Focus Group Research
Facilities
for qualitative studies the group sessions are made
in rooms
of Gesell or rooms of work (restaurants, hotels, etc.)
with closed circuit
of television, to allow the observation in direct on
the part of the client
and they are recorded in audio and video.
Information
Analysis
In
order to perform analysis SHARE has 4 specialists in
Statistics and Systems.
Also we have alliances with other professionals, allowing
us to
give technical support when needed.
Processing Equipment
SHARE
has the following computing equipment: Tartan Plus,
Data entry
system. Server with 1 GB, 12 terminal, 2 data entry
equipment Sperry-Univax
(KD1900) with 40 terminals, 8 Pentium III for processing
and
8 PCs for other marketing research activities.
Software
To
perform statistical analysis (significance test, regression,
multivariate,
etc.) SHARE uses StatPac and SAS (Statistical Analysis
System) For tables generation we use Data Muncher and
StatPac,
and for document creation MS OFFICE (Excel, Word, Power
Point,
etc.)
Telephone
Center (CATI)
Telephone
Center has following equipment:
WinCati
4.1 Sawtooth Technologies.
20 call center station.
PBX
Siemens.
20
digital lines.
Dialing:
Manual, Automatic*,
Proactive*
Digital
recording and monitoring system.
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This dialing type increase up to 50% telephone operator
productivity,
reducing significantly project delivery time. |
Data
Base
We
have specialized databases, including consumers products
and different
services with quarterly actualization, to guarantee reliability.
Some databases we have are:
Executives.
TI
Managers.
Companies of different types and sizes.
Consumers
of different services and products on national bases.
We
have telephone initials for every town in Mexico that
has telephone
service (household and / or business). This allows us
to conduct
representative random sampling.
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Our
Clients
ANCA
Alimentos
de México
Gigante
Italianni's
Merck
México
SIAS
Siemens
Ticketmaster
Tiendas
Super
Precio
Unefon
TV
Azteca
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Our
Director
Raúl
Castillo Wudatt
Actuary,
Sciences Faculty, Universidad Nacional Autónoma de México
Fields
of specialization are Applied Statistics, Instiuto de Investigaciones
en Matemáticas Aplicadas y Sistemas (IIMAS), UNAM
MBA:
Quality Enginery, Universidad Iberoamerciana
Experience:
ACNielsen, 10 years, SHARE, 2 years
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