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Qualitative
and Quantitative
Research Training CD-Roms
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You
will learn observing skills, listening skills, debriefing skills,
and how to optimize what you have seen and heard after the session:
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- How
to distinguish between jumping to conclusions vs. leaps into insight.
(How to recognize the 'Aha!')
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How to pay attention to what's happening in the Front and Backroom
at the same time
- How
to take notes (and when NOT to!)
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How to debrief at the end of the sessions to get the most out
of the experience and take advantage of everyone's thoughts
and feelings about the information
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Avoiding the 7 Deadly Backroom Temptations!
- Understanding
the psychological experience of the background - ferreting out
the emotions you are feeling from actual marketing information
- How
to supervise the moderator
- What
to communicate to peers during the groups, on breaks, and after
the event
- Making
the most of the report
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How to avoid 'groupthink' or premature consensus
- How
to physically position the team for the most effective back room
communications
- How
to use between group breaks to improve focus-group productivity
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How to encourage an iterative learning process (one where each
group builds on the previous one)
- Differences
between brainstorming and focus group observation. How to blend
the two. When NOT to!
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Moderating the Backroom - when and how to assign a facilitator
for backroom processes
- How
to handle difficult Backroom team members of lower, equal and
higher rank
- Maximizing
the utility of Back to Front room communications
For
more information and pricing click below
CD-ROM
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In
this interactive multimedia adventure, Drs. Sharon and Glenn Livingston
will personally discuss and demonstrate:
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- The history
and development of projective techniques
- The
theory behind the application of projectives to qualitative research
- Several
LIVE demonstration examples of projective techniques
- How to
interpret projective techniques (using LIVE examples)
- How
to choose the appropriate projective for a given marketing problem
- How
to prepare in advance. The mindset of the moderator
- Managing
the mindset of the respondents during projectives
- How
to create and implement your own unique projective techniques.
For
more information and pricing click below
CD-ROM
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Designed
BY Research Professionals FOR Research Professionals. Expert moderators
and psychologists share their observations and findings from both
client and supply side experience. Informative lectures by leaders
in the field (including Dr. Sharon Livingston, President of The
Name Works™). Over 90 minutes of informative video content.
You
will learn:
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- The
9 characteristics every good name MUST possess
- How to
elicit imagery associated with a name
- How to
create buy-in for names after research determines they are good
candidates
- How to
marry names to company umbrellas, and when NOT to
- How
to determine whether a name appropriately fits with a product
or service concept
- How
to DEVELOP names in a focus group environment
- How to
DEVELOP names in internal ideation sessions
- How to
TEST names in a focus group environment
- How to
TEST names in an internal evaluation session
- How to
TEST names quantitatively
- Creating
names likely to clear legal trademark woes
For
more information and pricing click below:
Video
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Marketing
Research Project Manual Audio Book on CD
1998 ISBN: 0538891483
This audio book on 4 CDs provides a step-by-step presentation for
doing marketing research with an emphasis on survey research and data
analysis using statistical packages such as STATISTICA, SPSS, or Excel |
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Sharon
Livingston, Ph.D., President, Executive Solutions Inc.
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Listen
To 87 Minute Projective Techniques Seminar On Your Computer When
It Is Convenient For You. We'll Ship You The Audio Tapes And E-mail
You The Word for Word Transcripts & PowerPoint Slides While You
Download A Copy Of The Audio So You Can Begin Immediately.
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EMOTIONAL
SPACE(TM) QUALITATIVE BOARD GAME
Powerful
new projective board game for qualitative researchers. Learn respondents'
innermost thoughts and feelings about the products and services
you are testing ... while protecting their self esteem and making
the interview truly fun with this intriguing new board game!
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FOCUS
GROUP TRAINING PACKAGE
(Three vital training disks at a discounted price)
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