METRIC CONSULTANCY LIMITED
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INDIA


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BACKGROUND

In a brief span of ten years, METRIC has emerged as the leading Marketing Consultancy firm and carved out a special position for itself as the source for value added research.  Established in the year 1989, as a partnership firm by Dr.Anand Karandikar and Dr. Ameeta Deshmukh, today METRIC is a public limited company with a high powered team of Senior Consultants with long standing experience in both line marketing and research, supported by consultants and research officers. Besides India, METRIC is represented in Brazil, Bulgaria, Hungary, PR China, New Zealand, Thailand and UK."

METRIC has its head office in Pune with modern computerised data processing system and a large library with over 2000 reference volumes. The firm has an all India data collection network with branch offices located in Delhi, Banglore, Ahmedabad, Chennai and Bhopal and field offices at Hyderabad and Lucknow.

At METRIC, the simple norm used to judge the quality of deliverables is "whether our contribution has helped the client to increase his sales and/or profitability".  That is why our clients keep coming back to us. METRIC’S mission statement is PROFIT FROM OUR RESEARCH AND TRAINING.

 

BUSINESS PHILOSOPHY

 

  • The right positioning strategy is to be a source for VALUE ADDED RESEARCH

  • No research is worthwhile unless it can tangibly contribute to client's MARKETING OBJECTIVES.

  • Methodology is the heart of any research project. Only the right METHODOLOGY yields right, reliable and cost effective solutions.

  • PRIMARY data is of prime importance.

  • Involvement of SENIOR CONSULTANTS at every stage of the assignment is an essential ingredient for a quality output.

  • Data speaks with only those who have a QUALITATIVE judgement.

  • It is better to be the BEST, rather than the biggest.

 

METRIC can assist you in formulating an effective strategy through the following services:

Market Research

Econometric Model Building

Marketing Planning and Consultancy

Public Policy Research

Training in Sales and Marketing

                   

 

METRIC'S PROPRIETARY MODELS

At METRIC, the market research models are built in response to specific line marketing problems. These models area result of decades of research and consultancy experience, painstaking process of methodology development and careful empirical validation. Each market research model consists of purpose, field of applicability, research design, information need specifications, sample sizes, sampling procedures, information collection instruments, data entry programmes, data processing programmes, final output formats and algorithms for interpreting findings for business decision making.
 

METRIC’s Clientele: Selected List

Multinationals
International Agencies
Honda Motor Company
World Bank
Novartis
UNIDO
Mercedes Benz India Ltd. 
UNICEF
Glaxo 
ICFTU, Bruxelles
Oman Trading Establishment  
ICLEI, Canada

 
 

Leading Indian Companies

Thermax Babcock Wilcox Ltd.  
Zuari Agro Ltd.   
ML
EID Parry
Kinetic Group
SPIC
Bajaj  Tempo 
Bharat Petroleum Corpn
Telco 
BPL
Ranbaxy
Voltas

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Moster System
Latest in CS Measurement

Most of conventional satisfaction measurement is done with an implicit assumption that better you perform, more satisfied will be the customers. This implies a linear relationship between performance and satisfaction. Many recent studies have proved that this understanding is inadequate and inappropriate Our CS Model : The MOSTER System is based on Dr. Noriaki Kano' s famous model of Two Dimensional Quality. In this system, plotting is done in such way that each customer get located in one of the three zones namely the Zone of Dissatisfaction, Zone of Satisfaction and Delight Zone. This is an extremely useful tool in case of high variability in individual satisfaction scores which happens in diverse and segmented markets. We are looking for a suitable International Partner who can market this model in his country.

For immediate service click:

metric@vsnl.com