Jorge
Martín Frech
Jorge
holds an M.B.A. from the State University of New York,
concentrating in marketing management, corporate finance
and international business. Attended undergraduate studies
in marketing and tourism at the Instituto Tecnológico
de Estudios Superiores de Monterrey in Mexico. His previous
experience is retail marketing and advertising and has
been Marketing Research Director since 1992 and responsible
for handling major local and international accounts.
Also Jorge serves in the post-graduate faculty of the
Universidad Tecnológica de Honduras and the Universidad
de San Pedro Sula.
Representative
in Honduras ESOMAR,
The
World Association of Research Professionals.
Carlos
Alberto Argeñal
Carlos
is an industrial engineer graduated at the Universidad
Nacional Autónoma de Honduras. His previous work experience
in marketing research includes project management positions
in the credit-card business and automotive sector. Regional
Manager of Mercaplan in Tegucigalpa since1995. Also
responsible for fieldwork supervision and control in
Nicaragua, Costa Rica and Panama.
Claudia
María Interiano
Claudia
holds a degree in marketing from the Universidad Tecnológica
de Honduras. Previous work experience includes distribution
management for newspapers and magazines as well as in
advertising. Project Manager since 1995 and directly
responsible for implementing national andmulti-country
studies.
Fernado
Elias Garay
Fernando
has vast experience in data collection and supervision.
Before joining MERCAPLAN, he worked for Unimer Research
International in San Jose, Costa Rica. He is responsible
for multi-country fieldwork administration.
