Headquarters in Sofia Bulgaria and serving Bulgaria, Macedonia, Serbia, and Albania and consulting services for Belorussia, Georgia and Kazahstan.

For immediate service click:

Boyan Alexandrov

Our History

  • Market Test is a private Bulgarian company for research and consulting.

  • Market Test is fully owned by the senior management team.

  • The core team at Market Test has long experience in providing foreign and Bulgarian clients with high quality research services.

  • Market Test was established as legal entity in 1995.

Our Philosophy

The purpose of our business is to help our client’s business.

Research must produce information and insights that can be acted upon.

The benefit of information produced must exceed its cost.

Core values that make our activity very effective are:

Client oriented flexibility

Team building

Horizontal structure

Emotional involvement

Mutual respect and feeling of interdependency

Time effectiveness

 

Quantitative Research

        Quantitative surveys are conducted among statistically significant number of respondents and are representative for the studied universe - the total population or definite target groups. The quantitative studies are:

Ad Hoc

Tracking

Continuous

Qualitative Research

         Qualitative studies explore in-depth the consumers insights and motivation. They are especially suitable for problem detection, generation of new creative ideas and approbation of non-standard approaches.  Qualitative research is conducted in the from of:

Focus Groups - in the company office there is a specially equipped facility for focus groups.

In-Depth Interviews

Desk Research

Observational Research

Advertising Research

Advertising Concept Test

Advertising Execution Pre-Tests (qualitative and quantitative)

Tracking Surveys

Business-To-Business Marketing Research

Feasibility Studies

Corporate Imagery Studies

Corporate Awareness, Attitudes and Usage Studies

Concept Tests for Business Services

Distribution Checks

Customer Satisfaction Research

Media Audience Research

Continuous Surveys

Major Media Audience (TV, press and radio)

Nation-wide diary panel representative for Bulgarian households and population over 6 years old

Self-administered questionnaire filled-in on daily basis

Data is provided in specially designed software for media-analysis and planning MAS 3.0.

MAS 3.0. is fully integrated user-friendly system consisting of four modules for analysis and forecasting of TV, radio and press advertising effectiveness.

Regional Media Audience Surveys (TV, press and radio)

Custom - Designed Media Research

Advertising Monitoring

TV Ad Monitoring (Kanal 1, Efir 2, Nova TV, 7 Dni TV, major cable TV channels)

Radio Ad Monitoring

Print Ad Monitoring (dailies, weeklies, monthly magazines)

Outdoor (billboards)

Social Studies

Diagnostics of social problems

Attitudes towards specific social issues

Testing of concepts of social reform

Evaluations of social projects

Measurement of PR campaign effectiveness

OUR MAIN CLIENTS

   C O M P A N I E S

Danone Serdika

B.A.T. - Bulgaria

Interbrew

Unilever

BOOTS Healthcare International

Nestle

A D V E R T I S I N G  A G E N C I E S

Saatchi & Saachi / STeam

BATES

K+K / Publicis

Interpartners

Mediakom

Piero 97

Ogilvy & Mather

PBI / MCCANN Erickson

Zenith Advertising & Communication

SPONS

Leo Burnett

M E D I A

Capital - business newspaper

Bulgarian National Television

Bulgarian National Radio

bTV - private national television

Nova Televizia - private

broadcast TV

Kanal 3 - private cable TV

Evrocom - private cable TV

Darik Radio

MSAT

MM
Our Team

Full Time Staff                        35   people

Part Time Staff                        15   people

Interviewers                           350  people

Regional Supervisors               42  people


Our Resources

• To ensure quality of research MARKET TEST has Research experts who:

  • can meet specific research needs.
  • keep up with the latest innovations in research methods and techniques.
  • have international training and experience

• Trained moderators for Focus Group Discussions and In-depth Interviews.

• Well-established Interviewers’ Net that covers the whole country. The interviewers are trained to conduct:

  • Face-to-face /in-home or on-street/ and telephone interviews.
  • Business-to-business interviews
  • Expert Interviews

• In-house data processing to specifically meet Client’s information needs.

• Specially designed facility with one-way mirror and close-circuit audio and videotaping and professional simultaneous translation.

• Market Test has also resources and experience in conducting research in the neighboring countries: Macedonia, Serbia, Albania.

• The company has carried out consulting projects in Belorussia, Georgia and Kazahstan.

Our Memberships

ESOMAR - member Rumyana Kalcheva

EMRA /Euro-Asian Marketing Research Association/

Global Market Research

International Advertising Association /IAA/

Association of Marketing Researchers in Bulgaria

Qualitative Research Consultants  /QRCA/

Associated member of ARA


For immediate service click:

Boyan Alexandrov