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has been in the marketing research and consulting business for
20 years doing qualitative and quantitative studies in Mexico.
We have done all types of research for clients in the consumer,
industrial, services and pharmaceutical markets. Our mission:
to help our clients interpret their markets by means of our
marketing expertise and know-how in marketing research. The
number of our clients amounts to over 100, most of them multinational
TYPES OF RESEARCH AND STRENGTHS
is integrated by experienced professionals in the fields of psychology
and mathematics (a common practice is the use of multivariate
analyses). Most of the fieldwork staff has worked for us for several
years making the fieldwork reliable and of high quality. Mostly,
our work is ad-hoc research in these proportions: six out of 10
studies are quantitative; 2 out of 10 qualitative; and 2 out of
10 both quantitative & qualitative. Apart from focus groups,
in qualitative research it is common for us to conduct in-depth
interviews (frequently applied in the pharmaceutical industry).
Mexico, yet we are able to coordinate research with the clients’
affiliates and/or other research firms in other Latin-American
countries. Our strengths are know-how and quality, on-time
performance, and professional integrity.
contact with clients is a function done by the Director of
MARKETMIX (Alfonso Fernández).
free to ask us for the list of all our clients, and the names
of our executive contacts, their addresses and telephone numbers,
in case you might want to contact any of them.