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 MARKETMIX has been in the marketing research and consulting business for 20 years doing  qualitative and quantitative studies in Mexico.  We have done all types of research for clients in the consumer, industrial, services and pharmaceutical markets.  Our mission: to help our clients interpret their markets by means of our marketing expertise and know-how in marketing research.  The number of our clients amounts to over 100, most of them multinational firms.


 MARKETMIX is integrated by experienced professionals in the fields of psychology and mathematics (a common practice is the use of multivariate analyses). Most of the fieldwork staff has worked for us for several years making the fieldwork reliable and of high quality.  Mostly, our work is ad-hoc research in these proportions: six out of 10 studies are quantitative; 2 out of 10 qualitative; and 2 out of 10 both quantitative & qualitative.  Apart from focus groups, in qualitative research it is common for us to conduct in-depth interviews (frequently applied in the pharmaceutical industry). 

Area of work:

Mexico, yet we are able to coordinate research with the clients’ affiliates and/or other research firms in other Latin-American countries.  Our strengths are know-how and quality, on-time performance, and professional integrity.


  • Direct contact with clients is a function done by the Director of MARKETMIX (Alfonso Fernández).
  • Feel free to ask us for the list of all our clients, and the names of our executive contacts, their addresses and telephone numbers, in case you might want to contact any of them.