Marketing Research Into Brands

For research into strategy, development, communications, whether you are looking within the UK or internationally, qualitative or quantitative, we deliver actionable, marketing-oriented results.

We Won't Bury You In Data

Our mission is to provide SOLUTIONS to your marketing problems, drawing on our broad experience of the whole brand development process.

We Bring Professionalism Allied With A Real Enthusiasm

We have a genuine interest and involvement in the marketing process and the belief that research can and should make a difference.

Often involving qualitative research, but we can also undertake quantitative studies or indeed integrated programmes of research. Much of our work revolves around brand optimisation - exploring the market potential for new entrants, or modifying the marketing mix for existing brands.   Our experience spans a wide range of markets, both consumer and business-to-business. Examples of recent research conducted by Lumina include:

·         Clarifying advertising strategy and execution for an innovative FMCG product

·         Identification of core global brand essence for FMCG product sold in Asia, Africa and Central America

·         Optimising the design and ergonomics of new vacuum cleaner

·         Understanding how to address the IT storage needs of European companies

·         Assessing the potential for a new beverage in the UK

·         Aiding the promotion of Britain as a Brand for Western European tourists

·         Exploring the global market for super-premium spirits

·         Evaluating response to a highly innovative automotive entrant.

·         Pioneering integrated multi-country studies in the 1980's to support Gillette's pan-European then global marketing strategy

·         Running an Asian market research agency (Frank Small & Associates in Indonesia)

·         Developing a successful UK-based international research agency (Pegram Walters International)

·         Setting up new research consultancy in London (Lumina Business Solutions Ltd.)

The range and depth of cross-cultural immersion resulting from this experience is essential to meaningfully interpret marketing research output, especially for multi-country projects.

Our Research Partners

 Before the project commences, we will choose the optimal research partners in each country to address the specific needs of each project, whether market exploration, brand development, advertising, etc.

Their Commitment

For conducting international qualitative and quantitative studies, we utilise our long-established personal relationships with a wide network of research partners spread across the globe. This ensures the highest quality of involvement and input at the local level

Our Understanding

These close contacts ensure that we gain a clear understanding of the unique socio-cultural factors affecting consumers in each market. We don't just collect data, together we explore, examine and fully interpret the output

Our Control

This close trust also ensures that we can balance the needs for consistency in approach with the needs for local sensitivity/adaptation. We know what it takes to deliver output which is both useable and comparable!

Your Benefit 

The result is meaningful data interpreted through the prism of clear consumer insight, to give in-depth understanding. On this basis we will make clear recommendations about your key strategic business decisions

Lumina Business Solutions Ltd

UNITED KINGDOM