John T. Jeter

MBA, CDP

For Immediate Contact Click Below
jjeter@datalab.com

Consulting Areas Include:

Advanced Capability Market Research

Brand Equity Management

Special Analytics & Statistics

Financial & Accounting

Internet / Intranet Applications Development

Information Technology Innovations

Multivariate Statistics, DCM, Conjoint Analysis

Marketing new advanced analytical models to medical industry.  Models include new Forecasting Methodologies, brand adoption & attrition analysis, Brand Loyalty Segmentation, New Conjoint Methodologies, innovative IVR    Tracking Systems and INTERNET survey design & hosting.  In addition, I serve as a Senior Methodologist to several international marketing consulting firms.

Hired to introduce a new multi-client OTC Consumer Product Usage Diary     Project.  Of eight potential clients, I sold the product to three and made presentations to all eight.   Resigned position due only to an intolerable commute.

Applied advanced multivariate techniques and needs identification systems   to diverse strategic market issues of pharmaceutical and device manufacturers.

Organized client meetings for problem definition and solution recommendation.

Managed field operations to conclusion, applied specialized data reduction methodologies and visualization techniques to extract the most significant data in research studies, then presented results to senior marketing management identifying business recommendations, opportunities, and competitive vulnerabilities.

Contributions included:

1. Designed, developed, and programmed  unique Perceptual Mapping  system for displaying complex product-attribute data relationships in easy to understand and interpret visual maps.

2. Designed, developed, and programmed unique Brand Loyalty Segmentation model, new product concept forecasting model, and a brand Adoption & Attrition model. 

3. Implemented high technology MDS decision systems, Proactive Segmentation systems, and CART Regression Tree Graphics to reduce potentially thousands of data elements into a single set of the most explanatory information.

4. Invented a new data collection methodology for gathering conjoint applicable data in a two page questionnaire taking only a few minutes to complete. This replaces traditional methods of time consuming card sorts or tedious CRT screens.

Built an effective team of research managers, analysts, and field agents for conducting Convention Interviewing Services and other specialized data collection field operations.

Provided Due-Diligence research and consulting services for several start-up medical device companies. 

Determined market potential and penetration strategies leading to successful market entry and ultimate acquisitions by major industry corporations.

Conducted a high visibility strategic planning project for the IAET, a nursing association of several thousand members dealing in wound management and digestive disease problems. Results were published widely in health journals.

Created, programmed, and marketed a new database for IMS.  The system integrated several industry data sources for reporting and forecasting Purchases, Pipeline Inventory, and ultimately Hospital Inventory of products. System allowed for accurate determination of Hospital Days-Supply, seasonal variations, dealer promotional effects, and other fundamental market identifiers.Created and implemented a popular classification scheme for individual clients that allowed company management to define audit data according to the way each company individually viewed and competed in the marketplace.

Director, Market Research, J&J Products, Inc

Managed multi-million dollar research budget handling all market research activities for hospital products, orthopedics, wound care, surgical devices, and hemostatic agents. Participated with the marketing team on the launch of the J&J diaper to the consumer marketplace.

Manager, Marketing Services - Surgikos Div.

Managed market research projects and vendors for surgical device business. Conceived, designed, and managed an innovative Contract Pricing & Management System which became the fundamental business tool for pricing major hospital contracts in a way that increased business and profits          substantially.

Project Manager - Management Consulting Division

Traveled to domestic and international divisions of J&J to analyze business problem areas involving production, inventory control, marketing, and finance issues.  Recommended solutions then coordinated teams of technical specialists to project conclusion.

Conducted market studies to determine demand for unique snack products in the Southern market.  Proceeded to introduce the product on a test market then managed its expansion throughout Florida and Southern Georgia.  Hired and supervised 35 sales personnel, warehouse managers, drivers, and staff while gaining sales authorization to 7-Eleven, Publix Markets, Winn-Dixie,Fairway Markets, Lill'l General and other chain outlets.

M.B.A. Finance & Accounting, Rollins College, 1972

Post-Grad CPA program, advanced accounting, Rollins College

B.A. Economics, Rollins College, 1970

C.D.P. DPMA Advanced Certification, 1976

Member: Marketing Research Association

Member: Data Processing Management Assoc.

Member: Drug Information Association

Board of Directors, Chandler Hall Health Services

(Multifaceted Life Care Facility)

Board of Directors, Hospice Unit

ACHIEVEMENTS, 
AWARDS, and
CREATIVE WORKS:

2. Instructor to the PHARMACEUTICAL MARKET RESEARCH GROUP (PMRG) on Marketing Science, Data Processing, and  Data Communications.

For Immediate Contact Click Below

jjeter@datalab.com