Institut Français d'Etudes de Marché (IFEM)

IFEM is a full-service independently owned market research and fieldwork firm with 22+ years experience in the French consumer and professional markets. We are internationally oriented with a strong emphasis on offering fully integrated services with data collection, focus groups and market analysis capabilities in France for the following sectors:

Agrochemical

Automotive

Consumer Products

Cosmetics

Energy Utilities

Food Products

Healthcare

Home Improvement

Information and Technology

Telecommunications

Transportation

IFEM Facilities and Services

IFME provides high-quality premises for focus groups (double sided mirror, high standard hostess service, interpreter service, and three professional moderators...). We have 7 focus group facilities with 3 located in Paris, one in Lyon, one in Bordeaux, one in Lille and one in Strasbourg. All operate using the best international standards.
We have an integrated quantitative fieldwork, with 550 interviewers and 60 supervisors in 60 towns in France offering 110 sampling points covering all regions and city sizes of France.
But we still remain a small structure, with 15 employed researchers, emphasising close relationships with interviewers and professional-quality work. This helps us to keep our costs low (by French standards), while remaining demanding on field quality.
We regularly work with CAPI questionnaires (nation-wide). Our many clients hand us their software and the questionnaire, that we install on our PCs, or they can rely on our CAPI software and receive ASCII data / cross tables.
We can provide up to 50 portable PCs. But most of our face-to-face in-hall field jobs are paper & pencil.
We have a CATI telephone centre offering 40 CATI stations for public consumer telephone interviewing with 12 fully isolated booths used mostly for high-level business to business telephone interviews with all CATI stations delivering ASCII data files ready for processing.
Despite the fact that the major part of our work is fieldwork, we still have an important full-service activity. For our clients who are research institutes, we are able to discuss questionnaire design, clients objectives, what market research is for, etc. as well as sometimes going further into our contribution as a sub-contractor, such as correcting translations, designing code plans, processing data and writing country reports.
We do half of our business with foreign institutes, mainly German, but also American, British, Danish and Dutch. Our working languages are French and
English. Two of our senior researchers speak fluent German. Other languages of work include Portuguese, Italian and Arabic.

Our Client Base (Selected)

BLUE-CHIP FRANCE-BASED COMPANIES

France Telecom

Vivendi

I’Oreal

Bongrain

Gaz de France

INSTITUTES

GfK in Germany

Infratest Burke in Italy

BJM in United Kingdom

SAS in United States

ICM in Japan

Full Services Market Research Firm

IFEM abides by the CCI/ESOMAR code of behaviour.

Cosmetics