The Global Qualitative Group (GQG) is marketing and research consultancy offering a range of professional services, domestically and internationally. GQG helps corporations objectively gain insights for strategic and tactical decisions about their companies, products, services, and solutions from their target business (B2B) and/or consumer (B2C) markets.  

While GQG specializes in designing and conducting primary qualitative research studies, especially for technology and telecommunications companies, it serves other industries, plus facilitates a range of other professional services and solutions, too.  

GQG selects, customizes, and uses effective methodologies and designs creative techniques for generating insightful findings as well as analyzing and producing actionable recommendations to assist corporations with achieving their goals and meeting their needs for:

In addition, it facilitates the GQG Strategic Partners (GSP), which is a network of specialized professional service firms in the U.S. and other countries in Africa, Asia, Australia, Europe, North America, and South America.  GQG collaborates with GSPs, as appropriate, to design and deliver high quality, customized solutions to meet the unique needs, challenges, and goals of their respective clients.  The goal is offering value-added, leveraged services through a network of key relationships.

GQG's headquarters is located at the World Trade Center in Portland, Oregon, USA.  It offers global perspectives, resources, and connections to serve current and potential GQG clients.  GQG also has an office in New York City.  

Given a wide range of professional services, GQG also offers many state-of-the-art tools, including GQG Online, which can be used to efficiently, creatively, and cost-effectively design and conduct a custom research study with various Web-based and telecommunication solutions.

The Global Qualitative Group performs custom qualitative research for corporations to gain insights from their target audiences about products and services.  These insights are translated into deliverable solutions for these organizations. 

In particular, GQG concentrates mainly on conducting primary qualitative research, domestically and internationally, for companies in:

However, GQG's team has expertise in these service categories, too:

Although based in the United States, GQG designs and conducts custom market research throughout North America, South America, Europe, Africa, Asia, and Australia.  GQG has demonstrated experience with planning and conducting multi-national, multi-phase studies around the world.

Given the unique differences between countries, most organizations need a single point of contact to plan, coordinate, and execute a primary market research study in two or more countries.  GQG's team of competent and professional qualitative researchers, located throughout the world, possess up to 28 years of individual professional experience.  They possess the dedication, commitment, and attention to detail to ensure a successful study.

As an international qualitative research consultancy, GQG offers a cascade of professional services.  These services, tailored to each client's unique needs and goals, include, among others:

While GQG's niche is primary qualitative research, it also partners with firms who specialize in custom quantitative research to assist organizations with these research needs and objectives when they require definitive findings or conclusive results.

The Global Qualitative Group uses a range of qualitative research methodologies, which are sanctioned by the research profession internationally.  Each qualitative research study is custom designed to meet a client's objectives and answer their questions in gaining insights from their target segments.

The key questions to answer when reviewing and selecting the most appropriate methodology are:

GQG's researchers select from these qualitative methodologies when designing a primary research study:

Each of these basic methodologies can then be conducted in various formats, depending upon the objectives, target segments, and locations, including: 

A key determinant for selecting and customizing the most effective methodology and appropriate format is whether the research sessions and participants are:

The bottom-line is that each client, each product, each target segment, and each study is different, so it requires selecting and crafting a custom research methodology to achieve the client's objectives.  A 'canned' or 'cookie cutter' methodology does not work in meeting a client's needs especially when segment and/or country differences are taken into consideration. Consequently, GQG creates and uses the most appropriate and effective methodology to assist the client in gaining the insights they need.

GQG Online creates and delivers custom, integrated online solutions using state-of-the-art technology tools and telecommunication resources.  Online 'conversations' and 'listening' with key constituencies or target audiences, domestically and globally, results in improved communication, enhanced collaboration, and increased market domination.

Among its services, GQG Online provides secure, private, and virtual meeting and focus group rooms where custom research studies are conducted by skilled and experienced online moderators with invited and confirmed participants, who fit the specific needs, requirements, and objectives of a particular study.  An online focus group can be supplemented with audio, video, and/or Web conferencing, as appropriate, too.

GQG Online's team can assist your private, public, and/or non-profit organization with all aspects of an online study, including, but not limited to:

For example, GQG Online handles all aspects of recruiting and confirming participants.  Each person can participate from virtually any place and any time on Earth, as long as it is the scheduled day and time (by specific time zone) for the research session.  The requirements of each individual participant are simple: PC, modem, and Internet connection.  Occasionally, some studies will involve a parallel or companion audio conference, i.e., conference call, so the research and the participants can hear each other as well as see what each person is writing in response to questions.

During the research session, which might involve from one to 30 participants, the moderator can use a range of tools and applications to engage the individuals, including, among others                 

Five key advantages of GQG Online make it a viable, cost-effective research tool:        

Beyond GQG Online's team of experienced and skilled moderators, a 'train-the-moderator' program, GQG Online Moderators, enables those organizations to establish an internal resource for designing and conducting in-house, online moderating and researching capabilities.

It is also useful for independent qualitative researchers already possessing design, moderating, and analysis skills desiring to add online groups to their 'tool kit'.  GQG Online Moderators offers training, coaching, critiquing, materials, support, and special pricing, along with a range of online methodologies and resources to ensure success.  If you'd like to schedule a free online demonstration of an online focus group, please e-mail using the contact information below.

GQG has established formal and informal relationships with many professional service firms and businesses in the United States and other countries in Africa, Asia, Australia, Europe, North America, and South America.  GSP is an international network of professional service firms who provide high quality, reliable, proven, and action-oriented results for businesses, governments, educational systems, and non-profit organizations.  They collaborate in providing professional services to their respective clients.

The following are GSP categories of professional services:

Simply stated, the Global Qualitative Group is committed to practicing these core values and principles in the 21st century to gain insights and deliver solutions for our corporate clients by:

By continually striving for these values, GQG seeks to "walk the talk" or serve by example in offering insights and delivering solutions.  At the heart of these values is communicating, setting, managing, and fulfilling expectations.  In other words, "delivering the promise." 

The Global Qualitative Group has extensive experience with designing and conducting custom qualitative research studies in North America, South America, Europe, Asia, and Australia. Approximately 40 percent of GQG's primary research experience has been with international, multi-national studies.

GQG personnel have been extensively involved in facilitating, moderating, or conducting over 3,000 sessions ranging from one-on-one interviews to dyads to focus groups to strategic planning sessions to large conferences with more than 20,000 participants in the US and other countries during the last 28 years.

These qualitative studies have concentrated on different elements of corporate strategies, product development, industrial design, marketing communications, and customer satisfaction, among others, by involving:

The majority of GQG's experience has been in the technology and telecommunications industries.  GQG's researchers offer a solid knowledge of a wide range of technology products and services, including, personal computers, personal digital assistants, servers, printers, scanners, fax, data communications, videoconferencing, network, client-based software, and e-commerce.  In addition, GQG has conducted many studies that focused on customer satisfaction, service, and support issues. 

GQG personnel have been involved in conducting many studies for multiple divisions of Fortune 500 corporations as well as smaller firms, such as the following companies listed in alphabetical order:

However, GQG personnel also have extensive experience in education, training, health care, energy, retail, public agencies, governmental affairs, and nonprofit organizations. 

GQG possesses a broad network of professional researchers around the world, including native language:

These skilled, experienced researchers possess a wide range of professional and educational backgrounds in working with a diverse client base.

In addition, GQG enjoys a good working relationship with focus group facilities in the U.S. and other countries around Earth, which are available to assist with all aspects of domestic and international studies to ensure their success.

Mr. Greg Hansen, President and Managing Director

Greg Hansen founded the Global Qualitative Group.  He has been involved in group facilitation for more than 28 years, including focus group moderation for Fortune 50 manufacturers and service providers, especially in technology and telecommunications corporations, in the US and internationally.  He serves as a qualitative researcher for projects involving idea generation, product and concept evaluation, industrial design, positioning, branding, messaging, advertising concept testing, and customer satisfaction.  Greg brings a diverse skill set and wealth of experiences to the table and utilizes a variety of methodologies, tools, techniques, and processes to achieve a project's objectives.  He also possesses an extensive professional network of colleagues, domestically and internationally. 

Greg earned Masters and Bachelors of Science degrees from the University of Oregon.  His MS was completed with a concentration in process facilitation and group dynamics.  He has completed numerous post-graduate courses and professional workshops in marketing, market research, process facilitation, communication, conducting effective meetings, brainstorming, problem-solving, and dispute resolution.  Greg also has served as a university instructor for several of these topics.  He is a member of the Qualitative Research Consultants Association, American Marketing Association, and the Oregon Entrepreneurs Forum.  Prior to founding GQG, Greg served as director of qualitative research for InfoTek Research.

GQG is committed to conducting high quality research and offering exemplary service to help our clients gain insights for a competitive edge, short- and long-term.  Our goal is delivering insightful findings and actionable recommendations, plus 100 percent client satisfaction with the research process and deliverables.