Key Success Factors

1. Medical – solid knowledge about drug development both pre – clinical & clinical development, design of clinical trials, regulatory procedures in the Middle East, EU, & USA. CRF design, statistical consideration, and data management, clinical study report, drug safety, legal requirements, good clinical practice ( GCP), monitoring procedures, source data validation, quality assurance and auditing, and standard operating procedures (SOP’s).

2. Marketing – better understanding of the different market trends through analyzing, professional planning, proper implementation, and monitoring.

3. Clinical trials and Marketing Research - We conduct personal surveys, intercept surveys, telephone surveys, mail  surveys, focus group discussions, in-depth interviews...etc.

4. Experience – more than 20 years experience in the Middle East and English speaking African countries pharma market in the areas of medical directory, marketing & training.

5. Medical Background & Resources

6. Management – executing the new trends in management generally and specially for pharmaceutical products.

7. Regulatory Affairs Activities

8. Distribution channels

9. Coverage potential

Successful Activities

Conducting more than 20 clinical trial programs for drug authorization and marketing starting from the year 1984 to the year 2002 in various middle east & african countries e.g: Egypt, Lebanon, Kuwait, Saudi Arabia, Nigeria, Kenya...etc. The outcome of these trials was always successful and authorization of the drugs in the projects was always obtained.

Genuine Pharma Organization

Genuine Pharma is characterized by its staff who have more than 20  years experience in the pharma market, marketing & management capabilities and wide experience in different stages of drug development and authorization in the Middle East region and English speaking African countries with:

1 - Medical Director.

1 - Marketing Manager.

1 - Regulatory Affair Manager.

2 - Product Managers.

3 - Local Monitors.

1 - Administration Assistant and Sales & Promotional Organization.