Rich Feldman founded Feldman Research Lab to bring clients the expertise of fifteen years in the communications and entertainment industries.   Whether it's a short-term consulting assignment or a major research project, we will ensure that you get the results you need.  Our range of expertise is broad.  If you have a project, chances are we have done something like it before and can help you do it intelligently and efficiently. We can either serve as consultants or manage full-service market research projects.

Is It Really A Lab?

There are no test tubes, particle accelerators or white coats in this lab.  What we do have is what any lab needs, the right tools to understand the world around us. Market research is our microscope into viewer and consumer attitudes and behavior.  Yes. It's a lab. One that helps communications and entertainment companies collect and interpret the information they need to make the best decisions in today's competitive marketplace.

What We're Really Good At

We understand the media business from both ends and can provide insight to maximize value to both viewers (or users for interactive media) and advertisers or other funders.  When we do research, we begin with a complete understanding of the business reasons for doing the project--and make sure the outcome supports our clients' needs.

Strategic Consulting

Feldman Research Lab's consulting focus is on using existing information to create sales presentation, business plans or other strategic purposes.  We work on either a short or long term basis, and can serve as a source of expertise without adding to your headcount.  Rich is also available to consult for research suppliers needing his wide range of skills. Managing and analyzing ratings data is another strength of the Lab.  We can work with you to get the most value out of ratings data and use it to create winning sales presentations.

Let us help you take control of your company's future in:

Primary Research

We are experts in both qualitative and quantitative research.  Rich has moderated hundreds of groups on almost every topic in the media and entertainment industries.  He is skilled with children, teens and adults and has used instantaneous response dials, conducted user interface tests and other group technologies.  And, Rich runs a fun group.

Our quantitative studies include everything from advertising effectiveness to product development.  Whether a straightforward telephone interview or complex computer assisted conjoint study, every project is custom designed to provide the answers our clients need.  We're also happy to partner with other firms that have unique technologies that are appropriate for your

project.  Probably the greatest benefit of using Feldman Research Lab for primary research is the consulting we include as part of the project. We won't begin until we fully understand your business needs, and don't complete a job until all the users of the data have learned everything they feel they need to know.