For immediate service click:

wonpark@dsrgroup.co.kr
OUR MISSION

Dongseo Research (DSR) mission is to bring our clients accurate, timely, efficient market intelligence and tools through new technologies and value-added services. For this, our teams of client services, technical supports and nationwide fieldworks have allowed the DSR’s business and services the highest efficiency required to meet the clients’ needs from the market. Especially, our research staff has been the most specialized and efficient group of 'second-generation' researchers who have led the domestic market research industry since 1980s and they also marked the highest rate of annual revenue per researcher among the market research firms in Korea, 2000.
 

Products & Services

DSR’s Traditional Market Research

Includes a wide range of quantitative and qualitative market research services through mail surveys, in-depth interviewing, focus groups, polls, etc:

  • Product Test

  • Consumer’s Purchase & Usage Analysis

  • Customer’s Satisfaction Research

  • Distribution Channel Test

  • Advertising Effects Analysis

  • Target Market Analysis

  • Public Opinion Poll

  • Data Gathering & Fieldwork Services

DSR’s Web-based Market Research

Our web-based research system provides accurate and timely research services through the automated research procedures from research design to statistical analysis and reporting:

  • Customer Satisfaction

  • Investors Attitudes & Trends

  • IR Evaluation Index Research

  • Employees Satisfaction

  • Other Web-based Surveys

DSR’s Web-based Research Application Services

Provide users with supports to design professional questionnaires faster by using standard formats and open libraries, put the questionnaire on multiple web-sites, and conduct the real-time data gathering and statistical analyses:

  • Research Designing Module:
~Automated Research Design Development

 ~Standard & Customized Questionnaire Design

 ~User & Project Registration
  • Data Processing Modules:
~Automatic Data Coding & Processing
  • Statistical Analysis Module:
~Standard and Sophisticated Statistical Analysis
 

Major Fields of Research & Clients

  • Advertising: Cheil Communications, LG Ad Inc, Diamond Ad Ltd.

  • Automobiles: Renault Samsung Motors Co., Ltd.

  • Biz Consulting: ADL Partners Ltd.

  • Consumer Goods: Kimberly-Clark Corporation, LG Household & Health Care Ltd.

  • Cosmetics: Johnson & Johnson Korea, Ltd.

  • Consumer Retails: LG Mart

  • E-commerce: Beauty-I Co., Ltd.

  • Finance: Good Morning Securities, CJ Investment Trust & Securities

  • Foods & Drinks: Dong Suh Food Co., Ltd., Maeil Dairy Industry Ltd.

  • Information & Communications: SK Telecom, KTF, Hanaro Telecom

  • Pharmaceutical: SK Chemicals
 

Key Executive and Managerial Research Staff at DSR

CEO:Jinho Kim

Bong-Hyun Yoo, Executive Researcher Experienced 18 years

Ki-Jeong Song, Executive Researcher Experienced 17 years

Kwang-Seun Oh, Senior Researcher Experienced 11 years

Yun-Jae Yang, Senior Researcher Experienced 9 years

Choon-Hee Lee, Senior Researcher Experienced 7 years

Kyung-Ah Hwang, Senior Researcher Experienced 7 years

Hwa-jeong Lee, Senior Researcher Experienced 6 years
 

The Korean Market & Biz Opportunities for Market Research

Korea has been, and will continue to be, one of the prosperous leading markets in Asia, based on the market size, growth rate, and business opportunities. Especially, the market for online research is expected to grow rapidly in the years ahead as the use of Internet increases.

The DSR’s technical development staff, constituted of the top-class experts in the fields of Market Research, IT and Statistics, has developed our web-based research system and applications independently and is planning to expand the biz area through developing diversified programs and strategic biz partnerships.

We are willing to share information and technology and establish successful cooperative relationships with potential business partners in the concerning fields.

Please feel free to contact us for more information on any of your research needs.

Won Park

Planning Manager & Researcher

For immediate service click:

wonpark@dsrgroup.co.kr