Syrian & Levant Market Compass with headquarters in Damascus-Syria is a full services marketing research firm established in 1996 by Firas Al-Kayal.  Using the state-of-the-art technology and processing programs with suitable data entry and data analysis capabilities such as SPSS program etc. has made us a qualified leaders for the marketing research studies. We execute a full range of consumer research services, from qualitative to quantitative, from ad hoc to continuous project for fast moving consumer goods to durables such as electrical equipment, cars; pharmaceutical and medical products; and banking and financial services.  We follow the principles and ethics of ESOMAR and MRA.

Our Services

Quantitative Studies

We supply all quantitative studies, ensuring valid numeric and statistical data and in all methods known for the accumulation of data, using face-to-face interviews, telephone interviews or mail, as well as choosing the suitable sample for the study (random, random stratified, random quota, sampling intercept, snow ball, etc.).

Qualitative Studies

We use this type of research for processing subjects, where one needs to know the wishes, incentives and insides of the consumer. This is ensured through the following methodologies:

In depth interviews: At home, work, on the road, at public places, or at principle center.

Focus group interviews: This is ensured with the expertise in knowing the traditions, and using our relationships to sample suitable and recruit business men and even children and for any social class from rich to average as well as all other ages and kinds. Moderating the conversation is done using the most qualified professional Moderator.

Censuses

We are proud to say that we are the first non-governmental institution that has executed comprehensive censuses for all the Syrian Governorates.  Accordingly, our cadre is considered qualified to execute all statistics and those statistics which are not available at the governmental sides such as the number of retail shops or shops selling electrical apparatuses etc.

Marketing and Sales

With our qualified employees from researcher, supervisors, and field managers; and with the suitable database, we are able to assist our clients to distribute their samples and promotion material. This is executed in various methods or by several visits to know the reaction of the consumer and his opinion about the sample.

Business to Business Studies

We supply the services of business studies – we prepare trade lists (major suppliers, traders and end users), marketing mailing list, desk statistic analytical researches for market and economy (internal data mining – basic principle and secondary).

Feasibility Study

With the vital database we have and our researches we are executing many feasibility studies for economic, industrial, agricultural, tourist, commercial and transport projects etc., in special projects related to investment laws.

Commercial Information Service

Through the Section of information of debts and commercial services, which has a database consisting of detailed information for more that 20.000 companies in Syria, Lebanon and Jordan, which includes information about their background, activities, economic results, name of owners and managers, its legal status. All this reduces the risk with your clients and increases your clients or the prospective ones and restricts the volume of lost debts.

Certificate of Export Product Quality

We act as neutral supervisors; ensuring Syrian products exported from Syria (all kinds of products and control) and the arrival of exported goods from Syria to the importer in accordance to his requirements without any change of required specifications.

Our Clients

Our clients include associated international research companies, companies exporting or wish to export to Syria and local companies.

Our Motto

Syrian & Levant Market Compass assists in directing your firm to achieve the right and suitable decisions to make your business a success. This is done through supplying you with accurate information of high quality and with local studied price.

"Use our services to assist in directing to achieve the right and suitable decisions to make your business a success "