Centrac DC, LLC
Full Service Custom Marketing Research

Rockville, MD, USA

For immediate service click:

JAdler@centracDC.com

Centrac DC provides well-designed marketing research that is conducted efficiently and expediently with high quality standards.  Centrac DC experienced professionals using state-of-the-art data collection techniques and technologies provide a full spectrum of custom marketing research services using methodologies designed to provide relevant, actionable information for marketing decisions. Centrac DC is part of the Centrac family, one of the USA’s oldest and largest marketing research organizations ranked nationally as one of the "Top 100 Leading Market Research Companies".

 


PRINCIPLES

Centrac DC was founded and continues to operate based upon the following principles:

·         Proper research design is the most important element of marketing research, which is desired to be valuable and actionable.

·         An effective research company will utilize technology and design research execution procedures so as to conduct research for its clients as quickly and inexpensively as possible without sacrificing quality control standards or taking "shortcuts."

·         Satisfied clients are Centrac DC's top priority. This dictates that we must be FLEXIBLE in every way we operate in order to meet each client's unique needs.
 
Our Commitment To Individuals

Centrac DC recognizes we serve the INDIVIDUALS working for our client companies, as well as thecompanies they work for. We are dedicated to helping these individuals:

·         Increase their achievements and do their jobs better

·         Accomplish their jobs and goals more easily

·         Conduct marketing research more enjoyably.
 

RESEARCH CAPABILITIES

The Centrac DC staff has successfully employed techniques for virtually all types of custom marketing research projects. Our clients call upon us most frequently for:

Advertising Research

Product Testing

Satisfaction Studies

Usage, Attitude and other Market Studies.

When called upon, Centrac DC fulfills some or all of the roles of marketing researchers as defined by the American Marketing Association:

Consultant

Designer / Methodologist

Manager of the Data Collection Process

Analyst

Communicator of Findings / Implications

In pursuing these roles we adhere to the principles of the scientific method -- our guideline for the systematic pursuit of knowledge.

Execution Methods

Centrac DC is capable of the complete spectrum of research execution methods including:

·         Telephone data collection

·         Internet Data Collection

·         Mall intercepts

·         Central Location Tests (CLTs)

·         Store and other site intercepts

·         Convention and trade show research

·         Mail studies

·         Disk by mail

·         Focus groups, In-depth interviews, and other qualitative executions.


KEY EXECUTIVE
Mr. Jeffery C. Adler

Founder and President, Centrac DC 

Mr. Adler is an alumnus of Procter & Gamble and The Wharton School.  His research experiences span three decades.

 

For immediate service click:

JAdler@centracDC.com