OUR APPROACH TO RESEARCH

We provide objective, well-defined and user-friendly information, which is actionable.
We provide creative talent and expertise in quantitative and qualitative projects.
We offer field services throughout Turkey, coordinated from Istanbul and executed by local teams in 10 cities.
We deliver fast and reliable service enabled by our advanced software applications, which minimizes data processing time.
We offer a long-lasting relationship based on mutual trust and confidentiality.

Boyut offers you expertise in four major areas:

Market surveys

Market structure
Product/market segmentation
Market share/sales forecasts
Penetration/distribution analysis
Periodic tracking of market trends

Product surveys

Product development
New product tests
Concept tests
Promotion planning and tracking
Package tests
Taste/fragrance tests

Consumer surveys

Attitude and behaviour surveys
Usage tests
Customer satisfaction surveys
Consumer profile and typologies
Consumer segmentation surveys
Tracking of consumer trends

Communication surveys

Advertising effectiveness and strategic planning
Image surveys
Positioning and concept tests
Media effectiveness surveys
Branding and brand development
Barometer/tracking surveys

Client Research Facts:

Eighty percent of our clients are multinational companies.
More than 50 % of our clients work only with us.
More than 90 % of our workload comes from repeat business.

BOYUT RESEARCH AND CONSULTANCY LTD.
EXPERIENCE
Multinational & National Client List Includes the following:

AD Publishing Co	American Soybean Association	Audi
Auer	Aygaz	Bayer
Bertelsmann, Germany	BMW	Bridgestone
Canakkale Seramik	Chiquita International	Coca-Cola
Colgate-Palmolive Haci Sakir	Dow Chemical	Eczacibasi Medical Products
Ekser Executive Training	Elopak, Switzerland	Esem Spor (Slazenger)
Fida Film	Fidel Advertising	Firefly Marketing research, Britain
Firmenich	Forum Design	France Lisiirs, France
Garanti Bank	General Motors, Turkey	Gillette
Givaudan-Roure	Goodyear	Grey Istanbul
Henkei Turkey	HTP Research, Germany	IBM
Ipragaz (Primagas)	Istanbul Corap	Kar Food Products
Kopas Cosmetics	L.C. Waikiki.	Leitz-Manu
Link McCann	L'Oreal	Lowe-Lintas
Marsa/Kraft Jacobs Suchard	Martini	McDonald's
Medina Turgul DDB	Merioni Elettrodomestici	Microsoft, USA
Morgan, Ogilvy & Mather	Motor Jeans	Mozaik Advertising Services
Nestle	Novartis	Ordenim
Pars/McCann-Erickson	Perfetti	Philips
Pinar (Food Products)	Quest	Reklamevi-Young & Rubicam
Rekom Advertising Services	Renault, France	RPM Radar / CDP Europe
Saab	Saatchi & Saatchi	Shell
Show TV	Sorgem International, France	The Research Department, USA
Toyota-Sa	Unilever	Wirthlin Europe, Britain
Xerox	Yaratim FCB

For immediate service click:

BOYUT

Boyut offers you expertise in four major areas: Market surveys

Product surveys

Consumer surveys

Communication surveys

Client Research Facts:

Eighty percent of our clients are multinational companies.

More than 50 % of our clients work only with us.

More than 90 % of our workload comes from repeat business.

Boyut offers you expertise in four major areas:

Market surveys