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Survey/Marketing Research Books You Can Order From USA

We will provide an ever expanding list of survey research books that may be of use to you. We will also be including a review of each book as time permits.

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ANALYSIS USING SURVEYS

A Handbook of Statistical Analyses Using Stata, Second Edition By Sophia Rabe-Hesketh and Brian Everitt Paperback, May 2000 ISBN: 1584882018 Describes Version 6 of Stata with quick reference feature for experienced users of Stata. Outlines value for modeling data from longitudinal surveys. Other statistical techniques are illustrated for using Stata including survival analysis, regression analysis and principal components analysis. The Handbook complements Stata manuals for those who are new to Stata and is a handy reference for researchers and statisticians. Table of Contents includes Introduction to Stata, Data Description and Simple Inference, Multiple Regression, Analysis of Variance, Logistic Regression, Generalized Linear Models, Analysis of Longitudinal Data, Some Epidemiology, Survival Analysis, Principal Components Analysis, and Maximum Likelihood Estimation.

Advances in Survey Research (New Directions for Program Evaluation, No 70) By Marc T. Braverman (Editor), Janna Kay Slater (Editor) Paperback, 1996 ISBN: 0787999040

Analyzing Repeated Surveys By Glenn Firebaugh Paperback, 1997 ISBN: 0803973985

Use of Survey Data for Industry, Research and (CIRET Conference Proceedings) By Karl Heinrich Oppenlnder (Editor), Gnter Poser (Editor), Bernd Schips, Karl Heinrich Hardcover: (June) 2000 ISBN: 0754613496

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BRAND COMMUNICATION/ROI (i.e., return on investment)

Measuring Brand Communication ROI By Don E. Schultz and Jeffrey S. Walters Paperback, 1997 ISBN: 1563180537 This book explains in simple steps how to value customers and how to develop rules on how much to invest on them. Also, this book provides easy-to-follow spreadsheet that enables marketers to enter appropriate data and calculate their own brand communication return-on-investment (ROI). This formula is on the computer disk with both MAC and PC formats that comes with the book. Ama Handbook for Managing Business to Business Marketing Communications By J. Nicholas De Bonis and Roger S. Peterson Hardcover, 1997 ISBN: 0844235954 This book is basic reference. For employers and employees with the responsibility for creating and/or managing marketing communications.

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COMPUTER ASSISTED SURVEYS

Computer Assisted Survey Information Collection By Mick Couper (Editor) Hardcover, 1998 ISBN: 0471178489 Authoritative resource available on CASIC methods and issues.

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CONSUMER RESEARCH:

Consumer Behavior : Building Marketing Strategy (Irwin/McGraw-Hill Series in Marketing) By Del I. Hawkins, Roger J. Best and Kenneth A. Coney Hardcover, 1997 ISBN: 0256218951 College level text providing knowledge and skills for performing consumer analysis for effective marketing. Presents case studies on internal and external influences, and decision making for individuals and organizations, as well as a final section on consumer behavior and marketing regulation.

Consumer Behavior By Leon G. Schiffman and Leslie Lazar Kanuk Hardcover, 1999 ISBN: 0130841293 This basic college text has an introduction on consumer research and market segmentation, followed by three sections on consumer as individual, in the social/cultural world and decision-making processes consumers use.

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research Series) By William O. Bearden and Richard G. Netemeyer Hardcover, 1998 ISBN: 076191000X The authors present an overview of multi-item scales with additional chapters covering 124 scales (including validity, scale items, etc.) on attitudes and ethics, individual behavior, information processing, reactions to advertising stimuli, sales and sales management practices and values.

Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series) By S. Ratneshwar, David Glen Mick and Cynthia Huffman (Editors) Paperback, 2003 ISBN: 0415316170 An international collection of authors from a variety of disciplines that offer new and critical perspectives. The authors also summarize key findings on the whys of consumption and provide theoretical frameworks.

World Consumer Lifestyles Databook 2003 By Euromonitor Publications Hardcover, 2003 ISBN: 1842642537

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CUSTOMER SATISFACTION:

Customer Satisfaction Measurement By Michael J. Spendolini Hardcover, 2003 ISBN: 081440264X

How to Measure Customer Satisfaction Nigel Hill By John Brierley and Rob MacDougall Paperback, 2003 ISBN: 056608595X

Improving Customer Satisfaction, Loyalty and Profit: An Integrated Measurement and Management System By Michael D. Johnson and Anders Gustafsson Hardcover, 2000 ISBN: 0787953105 A practical book that gives one a five-stage plan for reuniting the your key measures of customer satisfaction with your marketing and product development for excellence in customer service.

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DATA ANALYSIS

Handbook of Data Analysis By Melissa A. Hardy and Alan Bryman (Editors) Hardcover, 2004 ISBN: 0761966528 Thirty chapters written by experts on qualitative and quantitative data analyses. Content areas include General Linear Model and Extension, Longitudinal Models, New Developments in Modeling, and Analyzing Qualitative Data.

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DATABASE MODELING

Information Modeling and Relational Databases: From Conceptual Analysis to Logical Design By Terry Halpin, Paperback, 2001 ISBN: 1558606726 Comprehensive: Elementary to advanced information with practical examples for designing relational databases.

The Data Modeling Handbook: A Best-Practice Approach to building Quality Data Models By Michael Reingruber and William W. Gregory (Contributor), Hardcover 1994, ISBN: 0471052906 Advanced and Undestandable: Book provides implementation guidelines and rules.

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DATA, CUSTOMER AND MARKETING:

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management By Olivia Parr Rud Paperback, 2000) ISBN: 0471385646

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program By Arthur Middleton Hughes Hardcover, 2000 ISBN: 0071351825 Book presents practical advice on how to implement database marketing within an organization.

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DATA MINING :

Advances in Knowledge Discovery and Data Mining By Usama M. Fayyad (Editors, et al Paperback, 1996 ISBN: 0262560976

Data Mining: Concepts and Techniques By Jiawei Han and Micheline Kamber Hardcover, 2000 ISBN: 1558604898

Intelligent Data Analysis: An Introduction By Michael Berthold and David J. Hand (Editors) Hardcover, 1999 ISBN: 3540658084 This reader covers classical statistical concepts to material on advanced multi-variate methods, time series methods and data mining.

Introduction to Data Mining and Knowledge Discovery, By Herbert A. Edelstein Paperback, 1999 ISBN: 1892095025

Predictive Data Mining : A Practical Guide By Sholom M. Weiss and Nitin Indurkhya (Contributor) Paperback, 1999 ISBN: 1558604030

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DATA WAREHOUSING:

e-Data: Turning Data into Information with Data Warehousing By Jill Dyché Paperback (Addison-Wesley Information Technology Series), 2000 ISBN: 0201657805

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FOCUS GROUPS:

Advanced Focus Group Research By Edward E. Fern Hardcover, 2001 ISBN: 0761912487 Book addresses the complexity of doing focus group research and uses a conceptual framework to assist the researcher in making informed decisions about the research design. Cross-cultural and Cross-disciplinary examples. Not recommended for the Focus Group novice researcher.

Beyond Listening: Learning the Secret Language of Focus Groups By Jean Bystedt, Siri Lynn, Deborah Potts and Gregg Fraley (Illustrator), Hardcover, 2001 ISBN: 0471395625 This book explains how to interpret consumer response and turn that information into benefits for any size company. Case studies of her clients, such as Excedrin, Tropicana, and DuPont, illustrate how companies leverage consumer information to meet changing consumer needs and strengthen loyalty to products.

Focus Groups As Qualitative Research (2nd)(Qualitative Research Methods (Paper), Vol 16) by David L. Morgan Paperback - January 1997 ISBN 0761903437

Focus Groups: A Practical Guide for Applied Research By Richard A. Krueger Paperback, 1994 ISBN: 0803955677

Greenbook 2001-2002: Worldwide Directory of Focus Groups and Services (Greenbook Volume 2: Worldwide Directory of Focus Groups and Services) Paperback Vol. 2, 2001 ISBN: 9991849092

Moderating Focus Groups : A Practical Guide for Group Facilitation By Thomas L. Greenbaum Hardcover, 1999 ISBN: 0761920439 A manual for learning the skills required for moderating focus groups or any group meeting. Practical tips on how to plan for the sessions and effective approaches to working with group dynamics to maximize the quality of the discussion output. Guidelines for for managing focus groups, writing reports and planning the entire focus group implementation process are provided.

Moderating To The Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews By Jean Bystedt, Siri Lynn, Deborah Potts and Gregg Fraley (Illustrator) Hardcover, 2003 ISBN: 0972529012 Provides detailed instructions for more than 20 research techniques that will deepen focus group findings and bring life to a fading group. A reference for focus group moderators.

The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview by Jane Farley Templeton Hardcover - July 1994 ISBN 1557385300

The Focus Group Research Handbook By Holly Edmunds, Hardcover, May 1999 ISBN: 0844202886 Reviews key techniques. Starter book for those who will moderate focus groups.

The Handbook for Focus Group Research By Thomas L. Greenbaum Paperback 2nd edition, 1997 ISBN: 0761912533

The Mirrored Window: Focus Groups from a Moderator's Point of View By Judith Langer, Hardcover, 2001 ISBN: 0967143942 The author, an expert focus group moderator and past (first) president of the Qualitative Research Consultants Association, describes in a step-by-step approach using real world examples on how to define your project to writing the report.

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GENERAL MARKETING RESEARCH BOOKS

AMA Handbook for Customer Satisfaction : A Complete Guide to Research, Planning, & Implementations By Alan Dutka Paperback, 1995 ISBN: 0844235865

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers By Geoffrey A. Moore Paperback, 1999 ISBN: 0066620023

Market Analysis: Assessing Your Business Opportunities By Robert E. Stevens, Philip K. Sherwood and J. Paul. Dunn Library Binding, 1993 ISBN: 156024268X

Marketing Research: Methodological Foundations By Gilbert A. Churchill and Dawn Iacobucci Hardcover, 2001 ISBN: 0030331013

Marketing Research By Donald R. Lehmann, et al. Paperback, 1998 ISBN: 0321014162

Marketing Research for Managers, Third Edition By Sunny Crouch, Matthew Housden Paperback, 2003 ISBN: 0750654538

Marketing Research Project Manual By Glen R. Jarboe Paperback, 1997 ISBN: 0314076905 This book provides a step-by-step presentation. The manual has tear sheets and valuable tips on doing a marketing research project. It is similar to a "cookbook".

Marketing Research: A Problem-Solving Approach By Seymour Sudman, Edward Blair Hardcover Bk&Disk edition (1998), McGraw Hill College Div ISBN: 0079136702 Describes the marketing information system, managing marketing research, conducting surveys, focus groups, depth interviews and experiments. Detailed description of developing questions, samples and sample sizes, and doing data analysis is provided. Issues and ethics and communication of marketing research are discussed.

Marketing Revolution: A Radical Manifesto for Dominating the Marketplace By Kevin J. Clancy Paperback, 1993 ISBN: 0887305725

Practical Marketing Research By Jeffrey L. Pope Hardcover, 1993 ISBN: 0814450865 Deals with real-world issues based on experiences of projects involving hundreds of companies. This book includes chapters on international research, customer satisfaction research, single source data, and research for service companies. The book helps readers new to marketing research master each step of a project, from choosing interviewing method, to estimating and controlling costs, conducting the interviews, and analyzing the data.

The Handbook of International Market Research Techniques Edited by Robin Birn and Michael J. Thomas, Hardcover, 2000 ISBN: 0749426160 Topics include market research survey planning, advertising research, modeling and report writing.

The Market ResearchToolbox: A Concise Guide for Beginners By Edward F. McQuarrie Paperback, 1996 ISBN: 0803958579

Using Secondary Data in Marketing Research By Gordon L. Patzer Hardcover, 1995 ISBN: 0899309615

World Development Indicators 2001 Paperback, 2001 ISBN: 0821348981 More than 80 tables and 600 indicators are included in this World Bank edition. Resource for those who analyze business opportunities in developing countries and emerging markets.

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GENERAL SURVEY RESEARCH BOOKS:

Designing and Conducting Survey Research: A Comprehensive Guide By Louis M. Rea, Richard A. Parker (Contributor), Alan Shrader (Editor) Hardcover, 1997 ISBN: 078790810X

Designing Surveys: a Guide to Decisions and Procedures By Ronald Czaja, Johnny Blair Paperback, 1995 ISBN: 0803990561

Guide to Customer Surveys: Sample Questionnaires and Detailed Guidelines for Creating Effective Surveys By Trevor M. Spunt Paperback, 1999 ISBN: 0915910470

How to Conduct Interviews by Telephone and in Person (Survey Kit,Vol. 4) By James H. Frey, Sabine Mertens Oishi Paperback, 1995 ISBN: 080395719X

How to Conduct Your Own Survey By Priscilla Salant, Don A. Dillman (Contributor) Paperback, 1994 ISBN: 047101267X

Practical Methods for Design and Analysis of Complex Surveys (Statistics in Practice) By Risto Lehtonen and Erkki J. Pahkinen (Contributor) Paperback, 1995 ISBN: 047193934X

Survey Research: In-Person, Mail, Telephone and Web Methods By Joseph J. Leon, Wayne C. Brown, Libby O. Ruch and Thomas E. Johnson Spiral-bound, 2003 ISBN 0-9668165-1-X Written in a user friendly style for persons and organizations (business, education, government and non-profits) wanting to write and/or execute a valid survey or desiring a good grounding in survey research methods. Example survey questions are from areas in business to areas in the social sciences. Graduate students can also benefit from this book if they need to field a survey as part of their research. Advanced sources are recommended for those who want to specialize in survey research or subfields of sampling and/or data analysis. Contents include: Introduction to Survey Research, Ethics and Survey Research, Proposing a Survey, Deciding on the Population and Sampling, Developing and Fielding a Mail Survey, In-Person Structured Interview, Telephone Interview Web Survey, Data Entry/Processing and Computing Technology, Data Analysis and Presenting Survey Research Using Charts, and a Sample Research Report.

Survey Research for Public Administration By David H. Folz Paperback, 1996 ISBN: 0761901531

Survey Research Methods By Earl Babbie Paperback, 1990 ISBN: 0534126723

Survey Research Methods By Floyd J. Fowler Paperback, 1993 ISBN: 0803950497

The Psychology of Survey Response By Roger Tourangeau Lance J. Rips and Kenneth Rasinski Hardcover, 2000 ISBN: 0521572460 Describes early theories of the Response Process and proposes a New one. Examines the following areas: Respondents' Understanding of Survey Questions, Immediate Understanding versus Interpretation of Questions, Syntactic Difficulties in Question Wording, Semantic Effects: Presupposition, Unfamiliarity, and Vagueness, Survey Pragmatics and Its Effects on Comprehension as well as the Role of Memory in Survey Responding, Survey Questions and Memory for Events.Organization of Autobiographical Memory, Factors Affecting Recall of Autobiographical Events, Answering Questions about Dates and Durations (Cognitive Processing of Temporal Questions and Indirect Effects of Time on Survey Responses), Factual Judgments and Numerical Estimates, Cognitive Studies of Frequency, Studies of Frequency Estimation in Surveys, Probability Judgments, Attitude Questions, Alternative Paths to an Answer, The Belief-Sampling Model and tests, Attitude Judgments and Context Effects including forms, mechanisms, variables affecting the size and direction and serial position, Selecting a Response: Mapping Judgments to Survey Answers, Open Items and Rounding, Rating Scales and Scale Anchors, Unordered Categories and Satisficing, Editing of Responses: Reporting about Sensitive Topics (What Is a Sensitive Question?, Sensitivity and Nonresponse), Measuring Misreporting, Misreporting in Surveys, Processes Responsible for Misreporting, and Editing for Other Purposes. The books also reviews such topics as Mode of Data Collection, The Range of Methods for Survey Data Collection, Method of Contact and Administration, Other Characteristics of the Data Collection Method, Psychological Effects of the Differences among Data Collection Methods and Impact of Cognitive Models on Survey including: The Anatomy of a Survey Response, Conceptions of Survey Measurement Error, Survey Practice and Psychology.

The Survey Research Handbook By Pamela L. Alreck, Robert B. Settle Hardcover, 1994 ISBN: 0256103216

Using Secondary Data in Marketing Research By Gordon L. Patzer, Hardcover, 1995 ISBN: 0899309615

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MARKETING RESEARCH COMPANIES:

Greenbook 2002-2003: Worldwide Directory of Marketing Research Companies and Services/Worldwide Directory of Focus Groups and Services Paperback, 40th edition (April 2002)  ISBN: 9992204923

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ONLINE MARKETING RESEARCH:

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net By Joshua Grossnickle and Oliver Raskin Hardcover, 2000 ISBN: 0071361146 Comprehensive resource for understanding the role of online marketing research.

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ORGANIZATIONAL SURVEYS:

Designing and Using Organizational Surveys : A Seven-Step Process (Jossey-Bass Business & Management Series) By Allan H. Church, Janine Waclawski and Allen I. Kraut Hardcover, 2001 ISBN: 0787956775

Organizational Surveys: Tools for Assessment and Change (Social and Behavioral Science Series) By Allen I. Kraut and Allen J. Kraut (Editors) Hardcover, 1996 ISBN: 0787902349

 

PRICING:

Power Pricing : How Managing Price Transforms the Bottom Line By Robert J. Dolan and Hermann Simon (Contributor) Hardcover, 1997 ISBN: 068483443X

The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making By Thomas T. Nagle and Reed K. Holden Hardcover, 1994 ISBN: 0136693768 Practical and lively in style, this book explains essential ideas and concepts to integrate pricing successfully into the overall marketing strategy. Areas covered include strategic pricing, competition in the market place, segmentation of buyers, pricing and the marketing mix for industrial and consumer goods, psychology of pricing, models for determining price sensitivity, implications of sales staff price setting, negotiation and legal aspects of pricing.

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PROGRAM EVALUATION

Evaluation : A Systematic Approach By Peter H. Rossi, Mark W. Lopsey and Howard E. Freeman Hardcover, 2003 ISBN: 0761908943

Qualitative Research and Evaluation Methods By Michael Quinn Patton Paperback, 3rd edition, 2001 ISBN: 0761919716

The Practice of Health Program Evaluation By David Grembowski Hardcover, 2001 ISBN: 0761918469

Utilization-Focused Evaluation: The New Century Text By Michael Quinn Patton Paperback, 3rd edition, 1997 ISBN: 0803952651

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QUALITATIVE RESEARCH:

Advanced Focus Group Research By Edward F. Fern Hardcover, 2001 ISBN: 0761912487

Designing Qualitative Research By Catherine Marshall and Gretchen B. Rossman Paperback, 1999 ISBN: 0761913408

Doing Team Ethnography: Warnings and Advice (Qualitative Research Methods (Cloth), Vol 42) By Ken C. Erickson and Donald D. Stull Hardcover, 1997 ISBN: 0761906665 Describes the process of doing team ethnography--from selecting members to sharing field notes. While this book does not directly discuss the marketing research application, one could use this method to study products in use, new product development, brand positioning, brand re-positioning and strategic as well as tactical applications for marketing and merchandising.

Focus Groups: Supporting Effective Product Developement By Joe Langford, Deana McDonagh and William James Paperback, 2003 ISBN: 0415262089

Focus Groups: A Practical Guide for Applied Research By Richard A. Krueger and Mary A. Casey Paperback, 2000  ISBN: 0761920714

Focus Groups in Social Research By Michael Bloor (Editor) with Jane Frankland, Michelle Thomas and Kate Robson Paperback, May 2001 ISBN: 076195743X

Handbook of Interview Research By Jaber F. Gubrium (Editor) and James A. Holstein (Editor), Hardcover, 2001 ISBN: 0761919511

Handbook of Qualitative Research By Norman K. Denzin and Yvonna S. Lincoln (Editors) Hardcover, 2nd edition, 2000 ISBN: 0761915125

Interviewing in Depth: The Interactive-Relational Approach By John T. Chirban Paperback, 1996 ISBN: 0803973187

Interviews: An Introduction to Qualitative Research Interviewing By Steinar Kvale Paperback, 1996 ISBN: 080395820X On a few suggested reading lists for the novice and the experienced qualitative researcher

Methodology in Creating Business Knowledge By Ingemand Arbnor and Bjorn Bjerke Paperback, 1997 ISBN: 0761904506

Qualitative Interviewing: The Art of Hearing Data By Herbert J. Rubin and Irene S. Rubin Paperback, 1995 ISBN: 0803950969

Qualitative Market Research: A Comprehensive Guide By Hy Mariampolski Paperback, 2001 ISBN: 0761969454

Qualitative Methods for Marketplace Research By Shay Sayre Hardcover, 2001 ISBN: 0761922695

Qualitative Methods in Organizational Research: A Practical Guide By Gillian Symon and Catherine Cassell (Editors) Paperback, June 1998 ISBN: 0761953515

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context By Howard Schuman and Stanley Presser Paperback, 1996 ISBN: 0761903593

The Active Interview (Qualitative Research Methods, Vol. 37) By James A. Holstein and Jabur F. Gubrium Paperback, 1995 ISBN: 0803958951

The Art of Fieldwork By Harry F. Wolcott Paperback, 1995 ISBN: 0761991018

The Long Interview (Qualitative Research Methods, Vol. 13) By Grant David McCracken Paperback, 1988 ISBN: 0803933533

The NVivo Qualitative Project Book By Patricia Bazeley and Lyn Richards Hardcover, 2001 ISBN: 0761969993

Using Nvivo in Qualitative Research By Lyn Richards Hardcover or Paperback, 1999 ISBN: 0761965246

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REDUCING SURVEY ERROR

Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research By Norbert Schwarz (Editor), Seymour Sudman (Editor) Hardcover, 1995 ISBN: 0787901458

Cognition and Survey Research By Monroe G. Sirken (Editor) Hardcover, 1999 ISBN: 0471241385

Computer Assisted Survey Information Collection By Mick Couper (Editor), International Conference on Computer Assisted Surveys Hardcover, 1998 ISBN: 0471178489

How to Ask Survey Questions (Survey Kit, Vol. 2) By Arlene Fink Paperback, 1995 ISBN: 0803957459

How To Assess and Interpret Survey Psychometrics By Mark S. Litwin Paperback, 2002 ISBN: 0761925619

Improving Survey Questions: Design and Evaluation By Floyd J.,Jr. Fowler Paperback, 1995 ISBN: 0803945833

Introduction to Survey Quality By Paul P. Biemer and Lars E. Lyberg Hardcover, 2003 ISBN: 0471193755 Describes survey measurement issues and provides a guide to practical methods for improving the quality of survey data.

Mail Surveys: Improving the Quality By Thomas W. Mangione Hardcover, 1995 ISBN: 0803946627

Measurement Errors in Surveys By Paul Biemer, Seymour Sudman and Robert M. Groves Hardcover, 1991 ISBN: 0471534056

Nonresponse in Household Interview Surveys (Wiley Series in Probability and Statistic, Survey Methodology Section) BY Robert M. Groves, Mick P. Couper, Michael Patrick Couper Hardcover, 1998 ISBN: 0471182451

Standardized Survey Interviewing: Minimizing Interviewer Related Error By Floyd J. Fowler, Thomas W. Mangione Paperback, 1990 ISBN: 0803930933

Survey Errors and Survey Costs By Robert M. Groves Paperback, 1989 ISBN: 0471611719

Survey Measurement and Process Quality By Lars Lyberg (Editor), Paul Biemer (Contributor), Martin Collins (Editor) Paperback, 1997 ISBN: 047116559X

Survey Nonresponse (Wiley Series in Probability and Statistics: Survey Methodology Section) By Robert M. Groves, Donald A. Dillman, John L. Eltinge and Roderick J. A. Little Hardcover, October 2001 ISBN: 0471396273 Theoretical and empirical research by noted experts to provide a current review of the field.

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology By Seymour Sudman, Norman M. Bradburn, Norbert Schwarz (Contributor) Hardcover, 1996 ISBN: 0787901202

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STATISTICS:

Handbook of Parametric and Nonparametric Statistical Procedures, Second Edition By David Sheskin Hardcover, February 2000 ISBN: 158488133X This is a useful reference for researchers and statisticians. Table of contents includes an Outline of Inferential Statistical Tests and Measures of Correlation/Association, Guidelines and Decision Tables for Selecting the Appropriate Statistical Procedure, Inferential Statistical Tests with Single Sample, Two Independent Samples, Two Dependent Samples, Two or more Independent Samples, Two or more Dependent Samples, Inferential Statistical Test Employed with Factorial Design, and Measures of Association/Correlation.

100 Statistical Tests By Gopal K. Kanji Paperback, 1999 ISBN: 0761961518

Multiple and Generalized Nonparametric Regression. Sage University Papers Series. Quantitative Applications in the Social Sciences, 131 Paperback, 2000 ISBN: 0761921893

Statistics With Stata 7 By Lawrence C. Hamilton Hardcover, 2002 ISBN: 0534396542

Using Multivariate Statistics By Barbara G. Tabachnick and Linda S. Fidell Hardcover, 2000 ISBN: 0321056779

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SAMPLING AND STATISTICAL INFERENCE:

Bootstrapping: A Nonparametric Approach to Statistical Inference (Quantitative Applications in the Social Sciences, Vol: 95) By Christopher Z. Mooney and Robert D. Duval Paperback, 1993 ISBN: 080395381X

Bootstrap Methods: A Practitioner's Guide (Wiley Series in Probability and Statistics) By Michael R. Chernick Hardcover, 1999) ISBN: 0471349127

Permutation Tests: A Practical Guide to Resampling Methods for Testing Hypotheses (Springer Series in Statistics) By Phillip I. Good Hardcover, 2000 ISBN: 038798898X The problems of missing data, multiple comparisons, nonresponders, after-the-fact covariates, and outliers are dealt with at length.

Sampling Techniques 3rd Edition By W.G. Cochran Hardcover, 1997 ISBN: 047116240X A classic that gives proofs of many theoretical results used in modern sampling survey practice.

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STRUCTURAL EQUATION MODELING:

Beginner's Guide to Structural Equation Modeling By Randall E. Schumacker and Richard G. Lomax Hardcover, 1996 ISBN: 0805817670

LISREL 8: New Statistical Features By Karl Joreskog, Dag Sorbom, Stephen duToit and Mathilda duToit Paperback, 2000 ISBN: 0894980475

Structural Equation Modeling With Lisrel, Prelis and Simplis: Basic Concepts, Applications and Programming By Barbara Byrne Hardcover, 1998) ISBN: 0805829245 Book provides a non-mathematical introduction to basic concepts and sound applications of structural equation modelling using LISREL and is intended as a practical guide to structural equation modelling.

Structural Equations with Latent Variables By Kenneth A. Bollen Hardcover, 1989 ISBN: 0471011711 A comprehensive introduction to the general structure equation systems,commonly known as the LISREL model.

Testing Structural Equation Models By Kenneth A. Bollen and J. Scott Long (Editors) Paperback, 1993 ISBN: 0803945078

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TELEPHONE SURVEYS

Survey Research: In-Person, Mail, Telephone and Web Methods By Joseph J. Leon, Wayne C. Brown, Libby O. Ruch and Thomas E. Johnson Spiral-bound, 2003 ISBN 0-9668165-1-X Written in a user friendly style for persons and organizations (business, education, government and non-profits) wanting to write and/or execute a valid survey or desiring a good grounding in survey research methods. Example survey questions are from areas in business to areas in the social sciences. Graduate students can also benefit from this book if they need to field a survey as part of their research. Advanced sources are recommended for those who want to specialize in survey research or subfields of sampling and/or data analysis. Contents include: Introduction to Survey Research, Ethics and Survey Research, Proposing a Survey, Deciding on the Population and Sampling, Developing and Fielding a Mail Survey, In-Person Structured Interview, Telephone Interview Web Survey, Data Entry/Processing and Computing Technology, Data Analysis and Presenting Survey Research Using Charts, and a Sample Research Report. This book is for anyone wishing to conduct a valid and reliable survey. It can be purchased at http://www.streamlinesurveys.com/Streamline/prod01.htm as well.

Telephone Survey Methodology By Robert M. Groves, Lars Lyberg, James Massey Hardcover, 1988 ISBN: 0471622184

Telephone Survey Methodology (Wiley Series in Survey Methodology) By Robert M. Groves, Paul P. Biemer and Lars E. Lyberg (Editors) Paperback, 2001 ISBN: 0471209562 Presents recent developments (Academic/Business/Government) in telephone survey techniques from around the world.

Telephone Survey Methods: Sampling, Selection, and Supervision By Paul J. Lavrakas Paperback, 1993 ISBN: 0803953070

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