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Survey/Marketing Research Books You Can Order From
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We will provide an ever expanding list of survey research books that may be of use to you. We will also be including a review of each book as time permits.

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DATA ANALYSIS

Handbook of Data Analysis By Melissa A. Hardy and Alan Bryman (Editors) Hardcover, 2004 ISBN: 0761966528 Thirty chapters written by experts on qualitative and quantitative data analyses. Content areas include General Linear Model and Extension, Longitudinal Models, New Developments in Modeling, and Analyzing Qualitative Data.

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DATA MINING

Advances in Knowledge Discovery and Data Mining By Usama M. Fayyad (Editors, et al Paperback, 1996 ISBN: 0262560976

Data Mining: Concepts and Techniques By Jiawei Han and Micheline Kamber Hardcover, 2000 ISBN: 1558604898

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FOCUS GROUPS:

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Advanced Focus Group Research By Edward F. Fern Hardcover, 2001 ISBN: 0761912487 Written for readers with a grounding in focus group research.

Beyond Listening: Learning the Secret Language of Focus Groups By Bonnie Goebert and Herma Rosenthal Hardcover, 2001 ISBN: 0471395625 This book explains how to interpret consumer response and turn that information into benefits for any size company. Case studies of her clients, such as Excedrin, Tropicana, and DuPont, illustrate how companies leverage consumer information to meet changing consumer needs and strengthen loyalty to products.

Focus Groups A Practical Guide for Applied Research: A Practical Guide for Applied Research By Richard A Krueger and Mary Anne Casey Paperback, 2000 ISBN: 0761920714

Focus Groups As Qualitative Research (2nd)(Qualitative Research Methods (Paper), Vol 16) by David L. Morgan Paperback - January 1997 ISBN 0761903437

Focus Groups: A Practical Guide for Applied Research By Richard A. Krueger Paperback, 1994 ISBN: 0803955677

Moderating Focus Groups : A Practical Guide for Group Facilitation By Thomas L. Greenbaum Hardcover, 1999 ISBN: 0761920439 A manual for learning the skills required for moderating focus groups or any group meeting. Practical tips on how to plan for the sessions and effective approaches to working with group dynamics to maximize the quality of the discussion output. Guidelines for for managing focus groups, writing reports and planning the entire focus group implementation process are provided.

The Focus Group Kit Volumes 1-6 By David L. Morgan and Richard A. Krueger Paperback, 1997 ISBN: 0761907602

The Focus Group Research Handbook By Holly Edmunds, Hardcover, May 1999 ISBN: 0844202886 Reviews key techniques. Starter book for those who will moderate focus groups.

The Handbook for Focus Group Research By Thomas L. Greenbaum Paperback 2nd edition, 1997 ISBN: 0761912533

The Focus Group : A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview by Jane Farley Templeton Hardcover - July 1994 ISBN 1557385300

The Mirrored Window: Focus Groups from a Moderator's Point of View By Judith Langer Hardcover, 2001 ISBN: 0967143942 The author, an expert focus group moderator and past (first) president of the Qualitative Research Consultants Association, describes in a step-by-step approach using real world examples on how to define your project to writing the report.

GENERAL MARKETING RESEARCH BOOKS

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AMA Handbook for Customer Satisfaction : A Complete Guide to Research, Planning, & Implementations By Alan Dutka Paperback, 1995 ISBN: 0844235865

Marketing Research for Managers, Third Edition By Sunny Crouch, Matthew Housden Paperback, 2003 ISBN: 0750654538

Marketing Research: Methodological Foundations By Gilbert A. Churchill and Dawn Iacobucci Hardcover, 2001 ISBN: 0030331013

Marketing Research By Donald R. Lehmann, et al. Paperback, 1998 ISBN: 0321014162

Practical Marketing Research By Jeffrey L. Pope Hardcover, 1993 ISBN: 0814450865 Deals with real-world issues based on experiences of projects involving hundreds of companies. This book includes chapters on international research, customer satisfaction research, single source data, and research for service companies. The book helps readers new to marketing research master each step of a project, from choosing interviewing method, to estimating and controlling costs, conducting the interviews, and analyzing the data.

The Market ResearchToolbox: A Concise Guide for Beginners By Edward F. McQuarrie Paperback, 1996 ISBN: 0803958579

GENERAL SURVEY RESEARCH BOOKS:

Designing and Conducting Survey Research: A Comprehensive Guide By Louis M. Rea, Richard A. Parker (Contributor), Alan Shrader (Editor) Hardcover, 1997 ISBN: 078790810X

Designing Surveys: a Guide to Decisions and Procedures By Ronald Czaja, Johnny Blair Paperback, 1995 ISBN: 0803990561

How to Conduct Interviews by Telephone and in Person (Survey Kit,Vol. 4) By James H. Frey, Sabine Mertens Oishi Paperback, 1995 ISBN: 080395719X

Survey Research for Public Administration By David H. Folz Paperback, 1996 ISBN: 0761901531

Survey Research Methods By Earl Babbie Paperback, 1990 ISBN: 0534126723

Survey Research Methods By Floyd J. Fowler Paperback, 1993 ISBN: 0803950497

The Psychology of Survey Response By Roger Tourangeau Lance J. Rips and Kenneth Rasinski Hardcover, 2000 ISBN: 0521572460 Describes early theories of the Response Process and proposes a New one. Examines the following areas: Respondents' Understanding of Survey Questions, Immediate Understanding versus Interpretation of Questions, Syntactic Difficulties in Question Wording, Semantic Effects: Presupposition, Unfamiliarity, and Vagueness, Survey Pragmatics and Its Effects on Comprehension as well as the Role of Memory in Survey Responding, Survey Questions and Memory for Events.Organization of Autobiographical Memory, Factors Affecting Recall of Autobiographical Events, Answering Questions about Dates and Durations (Cognitive Processing of Temporal Questions and Indirect Effects of Time on Survey Responses), Factual Judgments and Numerical Estimates, Cognitive Studies of Frequency, Studies of Frequency Estimation in Surveys, Probability Judgments, Attitude Questions, Alternative Paths to an Answer, The Belief-Sampling Model and tests, Attitude Judgments and Context Effects including forms, mechanisms, variables affecting the size and direction and serial position, Selecting a Response: Mapping Judgments to Survey Answers, Open Items and Rounding, Rating Scales and Scale Anchors, Unordered Categories and Satisficing, Editing of Responses: Reporting about Sensitive Topics (What Is a Sensitive Question?, Sensitivity and Nonresponse), Measuring Misreporting, Misreporting in Surveys, Processes Responsible for Misreporting, and Editing for Other Purposes. The books also reviews such topics as Mode of Data Collection, The Range of Methods for Survey Data Collection, Method of Contact and Administration, Other Characteristics of the Data Collection Method, Psychological Effects of the Differences among Data Collection Methods and Impact of Cognitive Models on Survey including: The Anatomy of a Survey Response, Conceptions of Survey Measurement Error, Survey Practice and Psychology.

Survey Research: In-Person, Mail, Telephone and Web Methods By Joseph J. Leon, Wayne C. Brown, Libby O. Ruch and Thomas E. Johnson Sprial, 2003 ISBN: 096681651X Written in a user friendly style for persons and organisations (business, education, government and non-profit organisations) wanting to write and/or execute a valid survey, or desiring a grounding in survey research methods.

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LANGUAGE TRANSLATION AND RESEARCH

Translating Questionnaires and Other Research Instruments: Problems and Solutions (Quantitative Applications in the Social Sciences) By Orlando Behling and Kenneth S. Law Paperback, 2000 ISBN: 0761918248

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MARKETING/RESEARCH SEGMENTATION

Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing) By Michel Wedel, Wagner A. Kamakura Hardcover, 2nd edition, 1999 ISBN: 0792386353 This book considers the various bases and methods available for conducting segmentation studies and contains a detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed: simple mixtures, mixtures of regressions and mixtures of unfolding models. Special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models are presented as well as four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis.

Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior By Art Weinstein Hardcover, 1993 ISBN: 1557384924

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MULTIPLE REGRESSION

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Applied Regression Analysis and Multivariable Methods By David G. Kleinbaum, et al Hardcover 3rd edition, 1997 ISBN: 0534209106

Interaction Effects in Multiple Regression, 2/e By James Jaccard and Robert Turrisi Paperback, March 2003 ISBN: 0761927425 This book is organized based on the following questions is an interaction effect in a population, if so what is the effect and what is the nature of that effect?

LISREL Approaches to Interaction Effects in Multiple Regression By James Jaccard and Choi K. Wan Paperback, 1996 ISBN: 0803971796

Multiple Regression: Testing and Interpreting Interactions By Leona S. Aiken and Stephen G. West Paperback, 1996 ISBN: 0761907122

PROGRAM EVALUATION

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Evaluation : A Systematic Approach By Peter H. Rossi, Mark W. Lipsey and Howard E. Freeman Hardcover, 2004 ISBN: 0761908943

QUALITATIVE RESEARCH

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Designing Qualitative Research By Catherine Marshall and Gretchen B. Rossman Paperback, 1999 ISBN: 0761913408

Doing Qualitative Research By David Silverman Paperback, 1999 ISBN: 0761958231

Handbook of Qualitative Research By Norman K. Denzin and Yvonna S. Lincoln (Editors) Hardcover, 2nd edition, 2000 ISBN: 0761915125

Strategies of Qualitative Inquiry By Norman K. Denzin and Yvonna S. Lincoln Paperback, 2003 ISBN: 0761926917

Interviewing in Depth: The Interactive-Relational Approach By John T. Chirban Paperback, 1996 ISBN: 0803973187

Interviews: An Introduction to Qualitative Research Interviewing By Steinar Kvale Paperback, 1996 ISBN: 080395820X On a few suggested reading lists for the novice and the experienced qualitative researcher.

Introduction to Qualitative Research Methods: A Guidebook and Resource By Steven J. Taylor and Robert Bogdan Hardcover, 1998 ISBN: 0471168688

Methodology in Creating Business Knowledge By Ingemand Arbnor and Bjorn Bjerke Paperback, 1997 ISBN: 0761904506

Qualitative Interviewing: The Art of Hearing Data By Herbert J. Rubin and Irene S. Rubin Paperback, 1995 ISBN: 0803950969

Qualitative Methods in Organizational Research: A Practical Guide By Gillian Symon and Catherine Cassell (Editors) Paperback, June 1998 ISBN: 0761953515

Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context By Howard Schuman and Stanley Presser Paperback, 1996 ISBN: 0761903593

Successful Writing for Qualitative Researchers By Peter Woods Paperback, 1999 ISBN: 0415188474

The Active Interview (Qualitative Research Methods, Vol. 37) By James A. Holstein and Jabur F. Gubrium Paperback, 1995 ISBN: 0803958951

The Art of Fieldwork By Harry F. Wolcott Paperback, 1995 ISBN: 0761991018

The Long Interview (Qualitative Research Methods, Vol. 13) By Grant David McCracken Paperback, 1988 ISBN: 0803933533

The NVivo Qualitative Project Book By Patricia Bazeley and Lyn Richards Hardcover, 2001 ISBN: 0761969993

Using Nvivo in Qualitative Research By Lyn Richards Hardcover or Paperback, 1999 ISBN: 0761965246

REDUCING SURVEY ERROR

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Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research By Norbert Schwarz (Editor), Seymour Sudman (Editor) Hardcover, 1995 ISBN: 0787901458

Cognition and Survey Research By Monroe G. Sirken (Editor) Hardcover, 1999 ISBN: 0471241385

Computer Assisted Survey Information Collection By Mick Couper (Editor), International Conference on Computer Assisted Surveys Hardcover, 1998 ISBN: 0471178489

How to Ask Survey Questions (Survey Kit, Vol. 2) By Arlene Fink Paperback, 1995 ISBN: 0803957459

Improving Survey Questions: Design and Evaluation By Floyd J.,Jr. Fowler Paperback, 1995 ISBN: 0803945833

Introduction to Survey Quality By Paul P. Biemer and Lars E. Lyberg Hardcover, 2003 ISBN: 0471193755 Describes survey measurement issues and provides a guide to practical methods for improving the quality of survey data.

Mail Surveys: Improving the Quality By Thomas W. Mangione Hardcover, 1995 ISBN: 0803946627

Nonresponse in Household Interview Surveys (Wiley Series in Probability and Statistic, Survey Methodology Section) BY Robert M. Groves, Mick P. Couper, Michael Patrick Couper Hardcover, 1998 ISBN: 0471182451

Standardized Survey Interviewing: Minimizing Interviewer Related Error By Floyd J. Fowler, Thomas W. Mangione Paperback, 1990 ISBN: 0803930933

Survey Nonresponse (Wiley Series in Probability and Statistics: Survey Methodology Section) By Robert M. Groves, Donald A. Dillman, John L. Eltinge and Roderick J. A. Little Hardcover, October 2001 ISBN: 0471396273 Theoretical and empirical research by noted experts to provide a current review of the field.

Survey Errors and Survey Costs By Robert M. Groves Paperback, 1989 ISBN: 0471611719

Survey Measurement and Process Quality By Lars Lyberg (Editor), Paul Biemer (Contributor), Martin Collins (Editor) Paperback, 1997 ISBN: 047116559X

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology By Seymour Sudman, Norman M. Bradburn, Norbert Schwarz (Contributor) Hardcover, 1996 ISBN: 0787901202

 

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