TASMI is a Social & Market Research Agency based in Tashkent.  Established in 1997, our agency has grown rapidly to become one of the largest market research agencies in Central Asia. We are members of ESOMAR and EMRA. TASMI interview network spreads over the whole territory of Uzbekistan: 340 interviewers under supervision of 30 part-time supervisors are working in Tashkent and 250 interviewers under supervision of 20 part-time supervisors are working in TASMI regional branches.  Our interviewers are fully trained and highly experienced, capable of conducting fieldwork in any social group.Social and psychological training and seminars are conducted on regular basis.

TASMI is dedicated to supplying valid and accurate data to the clients. Our staff is committed to establish long-team relationships with our clients through which they are assured of our professionalism. Our services ensure that our clients achieve their goals and our methodologies uncover vital information that our clients can use in formulating effective visions and strategies. We adhere to the highest standards of ethical practice, quality control, and professionalism as defined by ESOMAR.

TASMI approach involves a full range of quantitative and qualitative techniques, using face-to-face interviews, in-depth interviews, Focus Group Discussions.

COMPANY SPECIALIZATION

Market research is main activity of Tasmi. The following various methodologies are practiced:

Tests

Off-Air Research System (ORS)

Promotion Effectiveness Tests

Concept & Usage Tests

Usage, Attitude & Habits Tests

Product Tests

Market Share & Penetration Tests   

Company & Product Image Tests

Name and/or Package Tests

In-hall tests

Advertising Service

Tracking Studies

Consumer Research

Pricing Research

Desk Research   

Product Sampling 

  Panel Studies

Information acquired as results of conducted research is presented to the customers in form of intermediate and final reports.  Data processing and analysis are done using the following software: SPSS 10.1; Lotus; OBDS; statistics package; and own programs, which complying relevant international standards of ESOMAR.

CONSULTANTS AND BUSINESS PARTNERS

BAT Central Asia

Moscow International Market Research Agency (MASMI)

Management Institute under University of International Economics and Diplomacy

Tashkent Center of Community Education

Gallina Blanca

Procter & Gamble

D’ARCY

TASMI staff can also arrange both quantitative and qualitative market research in Kazakhstan and Kyrgyzstan.