SMIS CO., LTD.
Basic Expertise/Methodologies

(1) Focus groups and In-depth interviews

SMIS is equipped with two in-house interview rooms and monitoring facilities in the Sunshine 60 Building.

(2) Consumer Face-to-face

SMIS has its proprietary field researchers network: 700 (nationwide).

(3) Central Location Studies

(4) Consumer Panel surveys

Supermarket store scanner panel based on 100,000 customers from 12 Seiyu supermarket stores (10 in Tokyo metro and one each in Osaka and Shizuoka pref.)

Internet quality car users panel studies via affiliated “carview.co.jp”(on MCN portal site) with 230,000 mail magazine subscribers or SMIS-proprietary panel focused on car-enthusiasts.

”Tokyo metro household panel (3,000)

(5) Mail surveys

(6) In-store Face-to-face

(7) Home use test (Usage & Attitude)

SMIS CO., LTD.
Our featured expertise/methodologies are:

(1) Brand analysis by cognitive psychological approach Collaboration with Keio University Psychology Institute Lab.

(2) Food Sensory Panel Collaboration with ChemSensMetrix Lab. Sophisticated Qualitative Analysis Method: Mind-mapping, Repertory Grid, Brand Profiling and Collage Laddering.

(3) Children Research

(4) CAPI/CATI

(5) GIS (Geographical Information System) Targeting machine/MapInfo

(6) Car Clinic

(7) Mystery-shoppers network

(8) Consumer monitor panel

Tools for Tabulation/Analysis: Quantum, Assum, SAS, SPSS, SAT

SMIS CO., LTD.
 Current Major Fields of Research & Clients:

Toiletries: New product concept/product development research

Magazines: (for housewives/senior/maternity/infant/pet/etc): Marketing studies for subscribers satisfaction & retention Content(concept/features/cover design) pre/post tests

Correspondence Courses: (for pre-schoolers/all students/careers): Content analysis and customer satisfaction study; new product development study.

Automotive:  Internet car-users panel study. focus groups; face-to-face interviews; product clinic tests

Electronics: Brand communication studies

Retail: Marketing feasibility study; customer satisfaction study.

Foods/Beverage: Trend analysis; competitive tests, product R&D study.

Others: Advertising test (Pre-test; post-test; tracking) B to B (Market analysis; desk research; trade interviews)

SMIS CO., LTD.
Hands-on Marketing Consultancy

Accessibility to both POS retail scanner data of 215 Seiyu stores and Seiyu SM store scan panel of 100,000+ registered shoppers, keeps us updated with on-going macro as well as micro consumer trends at retail fronts.

 Seiyu Store Sales data: (GMS/SM) POS daily/weekly/monthly sales data/SKU.  This SMIS-Seiyu POS data covers retail trends in a total of 215 store units.

*Daily on-line scanner data reporting service could be arranged.

Seiyu Shoppers data: consumer census scan panel data for cross analysis with individual customer profiles and past purchases histories. 

More than 100,000 registered purchasers recruited from the customers base of a total of 12 Seiyu supermarket stores (10 in Tokyo metro, one in Osaka and another in Shizuoka pref.) could be usable for ad hoc study purposes.  

Also, SMIS’s accessibility to Saison Group retailers is incorporated in such unique services for clients as:

Store Central Location Tests/Customer Interviews: In-store face-to-face interviews with purchasers of a particular product/sector at storefront of Seiyu/FamilyMart.            

Store Buyers Interview: Seiyu store buyers hearings for complementary     merchandising viewpoints and insights.

Store Test Selling: Actual store selling test services for new products at Seiyu supermarket stores for 4-12 weeks.           

Higher dispersion of Seiyu store outlets in Tokyo can provide ideal environment for Japan launch marketing studies for import goods, as their diffusion in most cases starts permeating from this trend-conscious metropolitan area.    

(Note) Major Saison Group companies: Seibu (24 department stores); Seiyu (215 GMS/SM  store chain); FamilyMart (5000  convenience store chain); Ryohin-Keikaku (“Muji” lifestyle stores); Seiyo Food (“CASA” family restaurant chain and others); Yoshino-ya (Beef-noodle fast food store chain); Credit Saison (1.7 million “Saison Card” holders); Asahi Medix (Toiletries & drugs store chain); Libro (70 bookstore chain)

SMIS CO., LTD.
is a corporate member of the following:

Japan Productivity Center

Japan Management Association

Japan Shopping Center Association

Japan Marketing A