SIL Group

SIL Group

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SIL Group is an international marketing and research firm based in the Miami area, with Offices in the New York and Chicago metropolitan areas. The Group, founded in 1983, offers marketing research and direct marketing services for clients worldwide, including:

• Secondary market analysis and competitive intelligence studies

• Focus group, executive/professional, and other qualitative research

• Quantitative consumer, business, and industrial survey research

• New product development and product testing

• Advertising and marketing communications research

• Direct marketing and sales enhancement services

SIL Group consists of two companies, both wholly owned but with independent operations.

While complementary, the two companies have a uniquely different focus to their respective businesses. However, they do utilize each others resources to offer a comprehensive program of services for clients who require a complete "package".

• SIL Worldwide Marketing Services

• Qualitative market research, including focus groups, in-depth interviews, and on-site team interviews.

• Quantitative market research services, including secondary market analysis reports, competitive intelligence, and primary survey research and analysis.

• DMSG: Direct Marketing Services Group

• International data collection and tabulation via an in house CATI center with a multilingual staff for global fieldwork.

• Direct marketing and sales enhancement programs (telemarketing and direct mail). This includes SalesBooster™, a proprietary direct marketing service designed for "relationship marketing" programs intended to help clients both maximize per capita expenditures from their existing franchise, as well as develop new customers.

SIL GROUP ORGANIZATION

SIL Group operates a CATI telemarketing and interviewing center in the Miami area, with additional capacity in Hawaii and Canada. The Group also maintains a client service and field coordination office in Chicago, and a client service office in the New York area (Danbury). The Group has affiliate relationships with marketing and research firms in Asia, Europe, and Latin America for regional projects outside North America. This structure allows us to better serve our clients by maintaining the flexibility to work with a broader range of international colleagues.

SIL BUSINESS PHILOSOPHY

SIL Group believes that the purpose of our business is to help our client's business. Our orientation towards research is that it must produce information and insight, which can be acted upon, and that the benefit of such information must exceed its cost.

Our approach to client service is personal, in-depth, and responsive. Your representative is your primary client contact from proposal through presentation.

We adhere to the highest standards of ethical practice, quality control, and professionalism as defined by both the American Marketing Association and ESOMAR.

SIL EXPERIENCE

The SIL Group’s multinational client list includes firms in the following sectors:

Business and Industrial Sectors

Aerospace/Airlines

• GE-SNECMA

• International Aero Engines

• FlightSafety International

• Cathay Pacific

• Alitalia

• British Airways

• KLM/Northwest

Auto

• Subaru

• Toyota

• Honda

• Melroe Bobcat

• Valvoline

• Tenneco

• Cummins

• AC Rochester

• Iron & Steel Institute

• Mobil Oil

Accounting & Consulting

• American Institute of CPAs

• Arthur Andersen

• Andersen Consulting

Banking

• MasterCard

• Visa

• NatWest

• Mondex

• Standard Chartered

• BHF

• Wachovia

• Bank of Montreal

Chemicals

• Dupont

• Exxon

• Dow

• Imperial Chemical

• Monsanto

Government

• New York City Recycling Program

• Guam Territory

Information Technology/Systems

• Siemens

• Groupe Bull

• Sun

• IBM

• GE Information Services

• Compaq/DEC

• NCR

• Hewlett-Packard

• Covia

• Sensormatic

Insurance

• TIAA-CREF

• Conseco

• Willis Corroon

• Kaiser-Permanente

• Mass. Mutual

• Oxford

Investments

• Lazard

• Prudential

• Dreyfus

• Fidelity

Office Products

• Konica

• Ricoh

• Steelcase

Pharmaceuticals

• Pfizer

• Upjohn

• J&J

• SmithKline Beecham

• Warner-Lambert

• Wyeth-Ayerst

Photography

• Hassleblad

• Polaroid

• Fuji Photo Film

Publishing

• Ziff Davis

• Nikkei

• National Law Journal

• Newspaper Association of America

Retailing

• Lowe’s Home Centers

• Tandy Corp/Radio Shack

• Toys "R" Us

• Dutch Flower Council

Shipping

• Sea-Land Service

Telecomunications Products/Services

• ITT

• AT&T

• GTE

• Iridium

• "Baby Bells"

• Ericsson

• Nokia

• Bosch

• Nortel Networks

Travel & Tourism

• Kempinski Hotels

• Curaçao Tourism

• Bahamas Tourism

• Rosenbluth Travel

• Key West & Florida Keys

• Lombardy (Italy) Tourism

Consumer Sectors

Beverage

• Bordeaux Wine Association

• Anheuser-Busch

• Interbrew

• Coca-Cola

• Italian Wine Growers

• Pernod

• Heineken

Electronics-Consumer

• Philips

• Japan A-V Mfgrs. Assoc. (Japan)

Entertainment

• Walt Disney

• BMG/RCA

• Sony Music

• Polygram

• Time Life Music

• Tommy Boy Records

• Rhino Records

• Rock and Roll Hall of Fame

Fashion & Beauty

• Shiseido

• Chanel

• Faberge

• Guerlain

• Levi Strauss

Food

• RJR Nabisco

• Perugina

• Buitoni

• Fromageries Bel

• Rivoire et Caret

• Nestle

• Pizza Hut

• Campbell Soup

• Kjeltsen

• Kellogg

• St. Ivel/Unigate

• Kellogg’s

Household Products

• Amway

• T-Fal

• Royal Doulton

Health Care

• Memorial Regional Hospitals (Florida)

• Kaiser-Permanente

Sporting Goods & Accessories

• Salomon

• Nordica

• Bausch & Lomb

Watches

• Audemars-Piguet

• Swatch

• Tissot

SIL Group