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patented Online Focus Group (OLFG) Software harnesses the power of the Internet
to enhance your focus group studies. Through this revolutionary approach, you
can gather people from all over the world and develop insightful and rich qualitative
data in a fraction of the time of a traditional focus group. All without having
to leave your office.
OLFG tool is a customizable chat-based platform; you simply access the Internet
for the most up-to-date version. Easy to use and reliable, you book a group; add
questions, videos, audio and other stimuli, and then invite group participants.
has also created an extensive online training program that will assist you in
all facets of your research, from software to client services.
When the focus group has wrapped
up, you can download the transcript onto your system to retain and review the
results.
| Feature
& Benefits ·
Overcome geographic boundaries - Do international, multi-city, rural groups, etc.
with ease and cost efficiency. ·
Save time - Through the OLFG system you can conduct three groups, in one night,
in three different cities, without leaving your office. ·
Save money and travel requirements - Don't pay for plane tickets and hotels -
stay at home and see the financial savings. ·
Gather top-quality data - Internet reduces boundaries, giving you access to all
sectors of the population. ·
Anonymity, a relaxed atmosphere, increased technological comfort across the board
and detailed transcripts get you rich data quickly. |
Exceptional
Service: Itracks'™ Promise on Every Project
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