Survey Panel Build Services for Consumer Online Communities

An online interactive community is built for the exclusive purpose of engaging the members in a variety of research initiatives.

With our experienced research team and our marketing network we can develop an online consumer community panel according to your research criteria. We recruit online consumer community members through our long-standing relationships with affiliate networks and our e-Research-global.com affiliates rather than one place only.

To build your consumer online community, your firm would need an online survey platform (or we can host), where we would send possible community members to register. There you take the information necessary to start engaging your new members. We would assist with the development of questions and answers for the registration survey to join your specialized online community. Generally, those who might be interested in joining an online community would want to know up front what is involved (examples, survey every month all or a sample of the community, test products, online focus groups, interact with marketing staff, etc.) & what is the value for them (learning more about new products, services, cash, other rewards, etc.). Please click link to see example Demonstration Online Community Panel Recruit Survey.

We would also determine your initial budget requirement to recruit the new online community members. A major cost is the ad announcing the new community. Please note you would only pay for those who join the online community through the ad networks we create. This ad would be placed in some or all of the affiliate networks we have relationships and are in the geographical area (USA, etc.) desired.

For your consumer online community, you would decide on the demographics (age, gender, etc.) and other profile information necessary for your consumer market research. Generally, the larger the community, the more specific the targets, the longer it takes to develop and the higher our costs.

Online custom panels - consumer or customer are best used when you plan to use an online survey at least 2 times a month to keep your panel engaged over time. Like all survey market research panels, the custom panel will lose members over time and you will need to plan for additional recruitment every few months.

If your firm would like us to not only assist with development, but assist with taking the recruitment information and management of the online community for surveys we can do that through http://www.e-Research-Global.com where we are major shareholders and have a daily working relationship. Again costs will be more than if managed by your firm.

To get started, please let us know by email at survey@pixi.com the following:

General Name for Your Online Community

Number of Members to be Recruited

Geograhic Location of New Community Members

And whether you have an online survey system or would like it to be managed through e-Research-Global.com or another firm.

survey@pixi.com

 


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